As defined by TikTok:

“All through the match, TikTok and FIFA will convey followers essentially the most thrilling content material, together with behind-the-scenes moments, staff arrivals, reside pre-match content material selling the sport and the place to observe it, match highlights, participant and coach reactions, and rather more. Followers on TikTok may also be capable of entry the FIFA Ladies’s World Cup 2023 Hub, which can characteristic all the most recent content material from FIFA, official broadcasters, nationwide groups, and gamers, in addition to supply a hyperlink to entry the match schedule and scores on FIFA.com.”

TikTok may have a staff of 16 creators from completely different international locations producing content material from the occasion, offering a variety of team-specific views on the evolving journey.

It’s the primary official collaboration between FIFA and TikTok, and the primary time that FIFA has labored with an leisure platform to supply content material particularly for the FIFA Ladies’s World Cup.

And TikTok often is the excellent residence for this push, with the hashtag #WomensFootball producing over 3.7 billion views within the app to this point, whereas extra particularly associated tags like #FIFAWorldCup, #FIFAWomensWorldCup, and #FIFAWWC have additionally garnered tens of billions of views within the app.

TikTok sports activities followers will be capable of comply with together with the Ladies’s World Cup motion by following #FIFAWWC, whereas as TikTok notes, you’ll additionally be capable of head to the devoted FIFA Ladies’s World Cup 2023 Hub within the app as soon as match play commences.

And with all that focus, it may present further alternative for sports-related manufacturers to faucet into the occasion with their very own themed promotions and gives.

Extra information on TikTok’s Ladies’s World Cup activations right here.