Right here’s an necessary be aware for IG creators.

In line with Instagram’s content material staff, posting Reels longer than 90 seconds can truly damage your attain within the app.

This was certainly one of a number of notes shared by the IG crew at a creator occasion in New York final week, at which Instagram CEO Adam Mosseri answered numerous questions concerning the platform, the algorithm, what they’re engaged on, and so on.

And as reported by The Data’s Kaya Yurieff, Mosseri and the IG staff offered one specific slide which said that Reels which might be longer than 90 seconds can damage distribution.

Right here’s a have a look at the slide in query:

As you may see on this overview, many of the notes are pretty generic, and the identical as what you’ve possible learn many occasions earlier than (generate genuine engagement, publish on the proper occasions, and so on.).

However there are some attention-grabbing notes.

First, the recommendation right here means that posting concurrently once you publish your updates on different platforms might be of profit. That, presumably, is because of broader branding and producing dialogue at one time.

On the impression aspect, IG says that posting content material you didn’t make, posting content material with watermarks from different apps, engagement bait and normal low high quality content material will damage your attain.

And posting Reels longer than 90 seconds.

Which begs the query: “Why would Instagram even allow you to publish Reels longer than 90 seconds if folks don’t need to watch them?”

To make clear, the present most posting size for Reels created inside the app is 90 seconds, however you may add longer clips. Instagram’s been experimenting with 3 minute and 10 minute Reels uploads. Although evidently, these experiments haven’t been going nice, on condition that it’s advising folks not to take action.

Both method, it’s a related be aware, which may impression your posting method.

Mosseri additionally mentioned creator monetization, and the challenges in developing with an equitable, sustainable creator program, whereas he additionally mentioned subscriptions, which he believes are a strong income pathway, however are solely related to a small variety of creators.