First off, Twitter’s long-awaited picture-in-picture (PiP) playback window is now lively on all platforms, enabling you to maintain viewing a video clip as you scroll by means of the app.

That’ll make it simpler to multitask in-stream, versus, say, watching in your TV display screen whereas additionally scrolling by means of tweets. Which may additionally assist Twitter improve its worth as a singular leisure and data resolution, versus being, historically, a supplementary component.

I imply, in lots of instances Twitter’s already the first supply of consideration for customers all through the day. However whereas ‘second-screening’ has been a key development amongst Twitter customers for years, Twitter has by no means been in a position to successfully faucet into this habits, and maximize consumer engagement based mostly on a number of inputs.

Twitter has tried other ways to combine video content material with tweets, within the hopes of merging the 2, and turning into a extra ubiquitous single platform.

However whereas the idea of viewing tweets and streaming content material on a single display screen does seem to make sense, basically, customers have up to now been extra aligned with conventional discovery and consumption behaviors, and utilizing Twitter in-between, in advert and sport breaks.

If there’s a solution to merge the 2, that would certainly make Twitter a extra invaluable platform, and picture-in-picture may very well be one solution to make this a actuality. And perhaps now, customers will truly be extra receptive to having a number of feeds on display screen – particularly if you additionally take into account the rise of tendencies like ‘sludge’ clips on TikTok, which current varied transferring elements inside a single show.

Previously, this may occasionally have been overwhelming, given our alignment to singular video feeds being introduced to us, by way of a TV or film display screen. However perhaps now, consumption behaviors have shifted sufficient that customers will truly be extra open to the PiP show, and it may resonate stronger with Twitter customers.

Twitter will definitely be hoping so, on condition that it’ll be seeking to make video content material extra of a spotlight below incoming CEO Linda Yaccarino. Yaccarino’s expertise is in TV streaming, and it appears that evidently that is the course that Twitter’s now heading in, with Tucker Carlson’s new Twitter unique present set to be the primary cab of the rank on this new push.

Changing into extra of a hub for all types of stories and leisure may very well be a extra viable progress path for Twitter to comply with – particularly if it will possibly persuade information retailers to start out broadcasting on to the app. And with the following US election cycle developing, that would assist to reinforce the concentrate on the platform, and get extra customers spending extra time within the app.

On one other entrance, Twitter’s additionally now experimenting with a native video obtain possibility within the app.

Many customers have been requesting this for a while, and once more, with Twitter set to place extra concentrate on video content material, this may very well be one other invaluable addition to its presentation and manufacturing pipeline.

In isolation, every of those updates – together with variable playback pace controls and 1080p uploads – could appear comparatively minor, whereas the way in which wherein Twitter’s rolling them out, with out fanfare, may additionally reduce their potential affect. However collectively, Twitter’s making important investments into bettering its video service, which, as famous, appears set to develop into a key component of the following stage of Elon’s Twitter 2.0 push.