# Snapchat Launches Interactive Artwork Mission on the Palace of Versailles

Snapchat has introduced a brand new in-app artwork challenge, in partnership with the Palace of Versailles, which goals to supply an interactive historic expertise within the grounds of the well-known French constructing.

As you’ll be able to see in these instance screens, Snap’s new challenge consists of AR activations throughout the grounds of the palace, offering extra visible parts to boost the visiting expertise.

As defined by Snap:  

“Snapchat and the Palace of Versailles are partnering to supply a singular cultural expertise in augmented actuality: Dansez Versailles. Because of Snapchat’s cutting-edge applied sciences, guests to the Palace gardens are invited to rediscover the baroque festivities and dances that enlivened the Royal Court docket by way of AR. By way of an immersive, enjoyable, and academic journey, historical past involves life within the coronary heart of the gardens.”

Every station on the map will showcase a dance associated to the placement, which could be seen by way of the AR digicam.

“With Dansez Versailles, the target is to revive the gardens of the Palace to their authentic perform: an area for all times, pleasure, and spectacle. By leveraging the immersive prospects of AR, 4 emblematic locations within the gardens develop into scenes of creative reconstruction, the place every house reveals an iconic dance of the period, permitting guests to the Palace to step into the footwear of a dancer of the time.”

Snapchat has performed host to varied artwork installations, as a part of its broader push to contribute to rising tradition.

Snap has beforehand launched digital artwork tasks with The Los Angeles County Museum of Artwork (LACMA) and the Superb Arts Museum of San Francisco (FAMSF), whereas additionally working with famend trendy artists like Jeffrey Koons, Damien Hirst, KAWS and extra, on varied AR artwork activations.

This new activation is one other step on this entrance, whereas Snap can also be seeking to cement its place in French tradition extra broadly, so as to improve its native footprint.

France is Snap’s greatest EU market, with 27 million customers, and Snapchat just lately opened a brand new workplace in Paris to capitalize on native alternatives.

A neighborhood AR artwork activation is one other step in the direction of solidifying Snap as a key participant within the native interactive panorama, and constructing extra native connections.