# LinkedIn Publishes New Information to Stay Occasion Advertising

Have you ever thought of broadcasting reside occasions on LinkedIn?

LinkedIn says that the variety of reside video occasions within the app elevated by 15.3% in This fall final 12 months alone, underlining the regular development of reside engagement within the app. And that might present new alternatives to construct your model, and attain your viewers, with reside broadcasts which are focused at an expert section.

It could possibly be a worthwhile possibility, and if you’re fascinated by working a reside occasion within the app, LinkedIn’s newest reside occasion information will assist.

The 43-page information supplies a full overview of easy methods to run a LinkedIn reside video occasion, with a heap of engagement stats and tricks to information your course of.

You possibly can obtain the complete information right here, however on this submit, we’ll check out the important thing notes.

The brand new information supplies a full overview of easy methods to run a LinkedIn Stay occasion, together with a useful framework on your planning.

As you may see, LinkedIn has additionally included “success metrics” for every aspect, with a view to assist you to hold tabs on the proper features.

LinkedIn’s additionally included an summary of what LinkedIn customers need from reside occasions to form your planning:

In addition to a full itemizing of easy methods to arrange and put together on your broadcast.

There’s additionally a full information on easy methods to create an occasion within the app, with step-by-step directions on every aspect:

Whereas the ultimate part seems at advertising your occasion, and how one can maximize your viewers response and engagement.

There’s a heap of worthwhile notes in right here, which might assist you to map out a greater method to your LinkedIn Stay occasions.

And with video consumption on LinkedIn on the rise (LinkedIn says that its immersive video feed noticed 36% utilization development final 12 months), the platform can be making video an even bigger focus, which might additionally work in your favor when selling a reside occasion.