The X crew is tremendous excited this week, as a result of MrBeast (aka Jimmy Donaldson), the preferred YouTuber of all time, has uploaded one among his movies on to X, as a method to check X’s monetization capability, in accordance with Donaldson’s submit.

This comes after a current interplay with X proprietor Elon Musk, through which Donaldson defined to Musk that there’s little level in him importing content material on to X, as a result of he can’t make as a lot cash from his movies on X as he can on YouTube.

Musk and Donaldson have additionally interacted at varied factors up to now, with Musk seeking to lure Donaldson to assist enhance X’s new video push. However in pure income phrases, Donaldson’s right, there’s no means that X will be capable to match the cash that he makes on YouTube.

For context, MrBeast reportedly generates between $2 million and $4 million per video he uploads, and he posts round as soon as per week. X has paid out round $30 million, in complete, to all creators over the previous six months.

But, even so, it appears that evidently Musk has satisfied MrBeast to present his new creator income share program a shot, which X has shouted throughout each channel that it will possibly, as an endorsement of its new “video first platform” technique.

Which, it’s not likely.

Donaldson initially uploaded this identical clip to YouTube again in September, the place it’s to this point obtained over 211 million views. So it’s not an X unique, it’s a take a look at, as Donaldson says, to see if he can lengthen his monetization potential by re-uploading previous clips to X as nicely.

However for X, there’s lots driving on this being a profitable experiment.

Musk has repeatedly famous that he desires X to compete with YouTube, on all fronts, even stating that he thinks X is near exceeding YouTube on some components already. Which, to be clear, it undoubtedly will not be, however nonetheless, Musk’s everlasting optimism is what drives his success, and the truth that Donaldson has even uploaded a clip on to the app will be seen as a win in lots of respects.

But it surely’ll be attention-grabbing to see how Donaldson’s followers react to his tacit assist of Musk’s X venture, and the way the broader MrBeast neighborhood sees this new, potential partnership.

Certainly, a member of MrBeast’s crew, Kris Tyson, got here out as transgender final yr, a neighborhood that Elon Musk has repeatedly criticized in lots of X posts.

It’d be attention-grabbing to know the way Tyson feels about contributing to Musk’s X venture.

For Donaldson, nevertheless, it’s all about enterprise, and given the stakes for X, you possibly can wager that Elon and Co. will promote the video in each means that they presumably can, within the hopes of maximizing its income potential, and convincing Donaldson, and different creators watching on, of the viability of the platform on this respect.

But it surely looks as if a stretch, at this stage, to tout this as a coup for the app, although perhaps, as one other stepping stone, this can see X’s video technique take off.

X additionally lately introduced the signing of a number of big-name TV stars to unique content material offers, which can see them air new programming direct within the app.

X’s goal, apparently, is to construct its personal video leisure community to rival conventional TV.

Which, as I’ve reported, Twitter, and just about each different social app, has tried, repeatedly, up to now, with restricted success. However perhaps, amid the shift in the direction of social apps as central leisure platforms, versus supplementary engagement surfaces, now’s the time to make a much bigger push, with a view to maximizing engagement within the app.

And perhaps, Donaldson and his MrBeast crew will play an element.

It’ll be attention-grabbing to see the outcomes of this experiment, as a minimum.