TikTok has printed a brand new content material planning information for 2024, which incorporates all the important thing dates to concentrate on, together with numerous pointers and notes, to help in your marketing campaign technique.

The information takes a unique method to the same old content material calendar templates, with extra deal with the right way to profit from particular occasions.

As defined by TikTok:

“We need to provide the most related instruments and easy-to-implement recommendation so as to select which key moments to prioritize in your advertising technique in 2024. That is why we have determined to not solely make a bespoke calendar for every main area throughout North America, Europe and the Center East, however we have additionally added some high suggestions for making probably the most out of TikTok 12 months spherical.”

As such, the information contains each key dates and extra tips on the right way to use TikTok’s numerous advert instruments and capabilities.

As you’ll be able to see, every date interval has an summary of key occasions, together with pointers on the finish as to the right way to use numerous TikTok advertising parts.

There’s additionally a marketing campaign planner template on the finish, all with hyperlinks to related instruments to assist maximize your efforts.

So it’s a bit totally different to the common calendar listings, but it surely might assist to spotlight extra particular instruments and processes that will help you get your campaigns on monitor.

It’s a helpful overview both manner.

You possibly can obtain TikTok’s 2024 advertising calendar right here (with e-mail sign-up).