Yeah, me neither. However for individuals who are fortunate sufficient to be embarking on the journey, Pinterest will likely be internet hosting a brand new activation in Cannes, the place it’ll search to focus on its potential worth to tipsy advert execs.

Pinterest’s ‘Manifestival’ is actually a showcase of a few of the key inventive and engagement developments which can be gaining steam on the platform proper now, which, as famous, will ideally assist to persuade advert decision-makers that they need to be spending extra {dollars} on Pin campaigns.

And if that doesn’t work, Pinterest will likely be plying them with ice cream and mini-croissants as effectively.

Additionally tattoos. As a result of what number of company occasions have you ever been to that you just’ve thought ‘Man, if solely I may get a tattoo, proper right here and now, to commemorate how cool this expertise has been’?

Mocking apart, the Manifestival activation is Pinterest’s newest push to maximise advert spend within the app, and construct its enterprise. Pinterest has spent the final 5 years transitioning from a social platform right into a fully-fledged product discovery and purchasing app, and now, it’s seeking to take the subsequent steps in constructing its advert enterprise on this entrance, by leaning into the assorted developments and behaviors within the app.

And Pinterest nonetheless has a variety of alternative, particularly on the worldwide entrance, with Pin adverts but to realize important traction in markets exterior the US.

This spells potential, which Pinterest is seeking to showcase with this new activation, which can search to focus on extra of what the app is about.

I imply, for us non-Cannes plebs, it doesn’t imply a heap, but it surely could possibly be a great way to higher ingratiate Pins with these influential representatives.

You’ll be able to learn extra about Pinterest’s ‘Manifestival’, and even RSVP, right here.