Following Taylor Swift’s victory in Tremendous Bowl LVIII (I don’t know, I’m Australian), Google has shared some insights into the highest game-related traits, together with essentially the most watched Tremendous Bowl advert campaigns (based mostly on YouTube stats), key meals traits, Usher songs, and extra.

First off, on the highest adverts. In line with YouTube view counts, Reserving.com’s advert with Tina Fey received the day.

As with most Tremendous Bowl campaigns, the very best strategy appears to be filling them with as many big-name celebrities as attainable, then seeing what occurs. And whereas this one isn’t notably artistic, the addition of Glenn Shut clearly helped to get individuals speaking.

Adverts from T-Cell, State Farm, and Mountain Dew additionally carried out properly, whereas Snapchat’s “Much less social media. Extra Snapchat” promotion was the fourth most-viewed, based mostly on YouTube numbers.

A number of film promos additionally fared properly, together with new previews for “Kingdom of the Planet of the Apes” and “Twisters” which have been each among the many most watched.

Additionally, an advert for Scientology. Make of that what you’ll.

Google says that Tremendous Bowl adverts posted on YouTube had over one million watch hours on the day of the sport, underlining the curiosity in Tremendous Bowl promotions.

By way of meals traits, Google has additionally shared pattern maps for wings:

And dips:

Whereas it’s additionally supplied perception into essentially the most looked for Usher songs since his announcement because the halftime present headline act:

Fascinating to notice the coastal shifts in Usher style.

By way of celebrities, essentially the most looked for stars have been, in fact, Taylor Swift and Travis Kelce, whereas appearances by Blake Full of life and Ice Spice additionally noticed their search curiosity ramp up.

Most of those are probably what you’d have anticipated through the recreation, however it’s attention-grabbing to notice what resonated most, and which of the Tremendous Bowl commercials drove important curiosity.