TikTok has offered new perception into its European viewers, as a part of its newest E.U. disclosure reporting, which is required for its compliance with the E.U.’s new Digital Companies Act (D.S.A.) .

Underneath the D.S.A., all giant on-line platforms now want to offer common updates on their energetic customers within the E.U. area, together with varied different key transparency updates.

Which offers some attention-grabbing notes on moderation, consumer development and extra. You may take a look at TikTok’s full disclosure report right here, however on this publish, we’ll check out among the key notes.

First off, TikTok studies that it eliminated virtually 13 million items of content material between October and December final 12 months, with “Delicate & Mature Themes” being by far the most important driver of removals.

That was the primary purpose in TikTok’s first E.U. transparency report as effectively, and it’s attention-grabbing to notice the traits in TikTok’s reporting round removing choices.

When it comes to unlawful content material, TikTok noticed essentially the most consumer studies round “Monetary Crime”, with “Privateness Relates Violations” and “Hate Speech” additionally producing plenty of consumer suggestions. TikTok additionally studies that it banned over 3 million E.U.-based accounts within the reporting interval.

When it comes to moderation, TikTok studies having 6,287 folks devoted to the moderation of content material within the European Union as of the tip of December 2023. That’s up by a further 162 moderators on its preliminary report.

However this ingredient could also be of most curiosity, by way of normal perception:

TikTok studies that it has 142 million customers within the E.U. area, which is up on the 135.9 million it reported in October final 12 months.

TikTok does notice that the specifics of its calculations right here may see some double counting, explaining that the consumer figures are for the functions of complying with its D.S.A. necessities solely, and “shouldn’t be relied on for different functions”.

However as an indicator of TikTok’s general utilization development, it’s worthy of notice. TikTok is rising in E.U. utilization, although not quickly.

Germany, France and Italy are its key E.U. nations, with over 20 million customers in every. Additionally value noting that, with 170 million TikTok customers within the U.S., these two areas make up round a 3rd of its estimated one billion energetic customers.

These are some attention-grabbing notes on TikTok’s E.U. operations, and its general reputation within the area. And in the event you’re trying to attain European customers, the region-based notes may enable you to raised goal your promotions.

You may learn TikTok’s full D.S.A. disclosure replace right here.