And Twitter is the place a lot of the NBA chatter occurs, which presents an excellent alternative to faucet into that engagement.

As per Twitter:

“The #NBATwitter dialog is gigantic. Final season, we noticed 135 million NBA-related Tweets from over six million distinctive authors. With greater than 42% of energetic Twitter customers participating with NBA content material in a roundabout way,1 your model has a chance to make connections and impressions past simply diehard followers.”

There might be some nice tie-in and thematic content material potential inside that, and as such, it’s price being attentive to the joy across the NBA season, and contemplating if there are any brand-relevant angles for your small business.

In case you’re seeking to get a greater deal with on the NBA dialogue, you’ll be able to try Twitter’s full NBA/WNBA engagement overview right here, or check out the infographic abstract beneath.