After initially enabling Twitter Blue subscribers to share tweets as much as 4,000 characters lengthy again in February, then increasing that to 10,000 characters in April, Twitter’s now expanded this once more, with Blue customers now in a position to submit 25,000 character posts in a single tweet.

You may faucet via on the instance tweet right here to see what 25k characters seems like in a tweet. It’s loads of scrolling.

Along with this, Twitter additionally just lately rolled out the capability to add inline photographs into your lengthy tweets, with all Twitter Blue subscribers gaining access to the performance final week.

So now, you possibly can create weblog submit type content material, with visuals built-in into the textual content, inside your tweets.

Which might be good, I suppose, and will result in a routine shift in how customers have interaction within the app – although we don’t have any knowledge as but as to how Twitter customers are responding to the longer ‘See extra’ tweets in-stream.

Personally, I do discover it a bit annoying to should faucet via on a tweet to broaden it, then return to the principle tweet feed as soon as I’m achieved studying. It’s particularly grating when it’s solely, like, two additional phrases that you just’re tapping via to learn – however possibly that is only a behavioral shift, and over time, we’ll turn out to be extra accustomed to having extra to learn in tweets.

The replace aligns with Elon Musk’s imaginative and prescient to broaden the performance of the app, by offering a spot the place customers can share extra kinds of content material, together with long-form video and textual content. The thought, then, is that if Twitter can supply higher monetization incentives, it may turn out to be a extra central focus for extra creators, which can see them share extra of their authentic work immediately within the app, versus referring customers off to different platforms to view it.

If Twitter can get its creator monetization program proper, and incorporate funds in app, that might certainly be a precious alternative, however it does stay to be seen whether or not customers really wish to eat long-form content material within the app.

However that’s Elon’s grand imaginative and prescient, to create a platform that facilitates the complete gamut of on-line interactions, constructing a complete ecosystem into the app.

On this context, it is sensible for Twitter to construct extra of those instruments into its system, and it’ll be attention-grabbing to see whether or not customers heat to the expanded expertise, or if they give the impression of being to remain extra aligned to their conventional tweet feed.