It seems like TikTok could also be near launching its new devoted photograph app, which has been within the works for some time, and will now have a brand new, official title.

As you may see on this instance, posted by @cmcalgary, some customers at the moment are being knowledgeable that their nonetheless picture uploads on TikTok will quickly be viewable on “TikTok Notes” as properly.

As per the pop-up:

“TikTok Notes, a brand new app for photograph posts, is coming quickly. Your present and future public TikTok photograph posts can be proven on TikTok Notes.”

So primarily, TikTok’s seeking to launch a clone of what Instagram initially was, and populate it with all the nonetheless pictures which have already been shared to its major app.

So it’s pulling an Uno reverse card on Meta, and replicating its options for a change, although whether or not TikTok customers will really be serious about a separate nonetheless picture app stays to be seen.

As famous, TikTok has really been experimenting with a photograph app for a while, with references to “TikTok Pictures” noticed within the back-end code of the app early final month. That’s now seemingly been up to date to “TikTok Notes” as an alternative, which may be one other potential dig at Instagram, which has its personal “Notes” characteristic, which now consists of the capability to share various kinds of updates with chosen associates.

TikTok’s additionally been pushing customers to publish nonetheless pictures within the app. It added a “photograph mode” in 2022, enabling customers to share nonetheless pictures in-stream, which it’s additionally been encouraging by way of pop-up alerts as properly.

The addition of a nonetheless picture app additionally aligns with Chinese language market tendencies, the place the Tencent-backed Xiaohongshu, primarily a neighborhood model of Instagram, has seen huge success, notably after incorporating eCommerce options.

As such, it is smart for TikTok to strive it out, through the use of the content material that it already has. However I stay skeptical that customers are going to need one other nonetheless picture app, and that TikTok will be capable of translate its short-form video success into one other platform.

However with a possible ban looming, possibly TikTok’s pulling out all of the stops, and attempting out its varied experiments whereas it may well.

TikTok proprietor ByteDance has already launched its separate eCommerce platform Lemon8 in Western areas, which noticed a heap of early consideration, then misplaced traction a number of months in. It additionally has TikTok Music, which has seen some success.

A separate picture app is one other potential pathway, and it does seem to be TikTok is pushing forward with it, a minimum of as an experiment.

We’ve requested TikTok for extra data, and we’ll replace this publish if/after we hear again.