Now, to reinforce Notes connection, Instagram’s experimenting with selfie movies in Notes, offering a transferring, energetic factor to your updates.

As you’ll be able to see on this instance, with video Notes, your Notes shelf will come alive, which may assist to make them stand out, and encourage extra interplay.

And that’s not all, Instagram chief Adam Mosseri additionally says that quickly, customers will be capable to replace their default profile photograph in Notes with a brief, looping video.

It’s an attention-grabbing addition, and given the recognition of Notes with youthful audiences, who’re additionally extra aligned with short-form video, it could possibly be a great way to drive extra engagement.

Again in June, Meta mentioned that over 100 Million teen accounts had shared a Be aware within the previous 90 days, whereas Meta additionally says that teen customers create notes at 10x the speed of non-teens. As well as, over 20% of Notes created by teenagers obtain a reply.

The addition of video clips may improve this additional, and perhaps, by way of this, and the enlargement of encrypted messaging in IG, that would finally assist the app eat into Snapchat’s market share amongst youthful audiences.

Instagram says that the choice is in restricted testing for now, with an additional enlargement coming in future.