TikTok’s Occasions API permits companies to share extra information from their web site with TikTok, which then offers extra capability to measure marketing campaign efficiency within the app. The brand new enlargement will make it simpler for Shopify retailers to log the identical, offering one other means to optimize advertising initiatives.

As defined by TikTok:

“Shopify’s expanded integration with TikTok now contains the advantages of Occasions API, our safe and dependable server-side connection. Shopify retailers, whether or not skilled or simply getting began, can go for this all-in-one answer to take pleasure in industry-standard attribution without having a developer to implement the code on their web site.”

The choice offers server-to-server integration, which then permits entrepreneurs to share information immediately from their finish, without having to depend on third-party social gathering code positioned on their web site, which is reliant on cookie monitoring.

Importantly, TikTok additionally notes that this doesn’t change the scope of knowledge that’s shared between Shopify and TikTok by way of the present pixel.

“We’re merely altering the means by which this information is shared, in an effort to supply entrepreneurs with a extra correct view of viewers, marketing campaign efficiency and advertising attribution.”

Which may result in higher outcomes.

In keeping with TikTok, advertisers utilizing the TikTok Pixel and Occasions API collectively see 19% extra occasions captured, and a 15% enchancment in price per motion.

It may very well be an excellent possibility for Shopify retailers trying to optimize their TikTok campaigns, and lean into using the app for product discovery.

TikTok says that Shopify retailers which can be already utilizing the TikTok Pixel for Shopify can replace their monitoring parameters by way of the TikTok app within the Shopify dashboard.

You’ll be able to be taught extra in regards to the TikTok Pixel for Shopify right here.