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# TikTok Companions With Billboard on New Trending Monitor Itemizing

TikTok Companions With Billboard on New Trending Monitor Itemizing

TikTok’s trying to additional solidify its reference to the music business, by way of a new partnership with Billboard on an officialTikTok Billboard Prime 50 Chart”.

TikTok Top 50

The brand new, weekly chart will spotlight the highest trending songs on the platform within the U.S., and can additional underline TikTok’s significance as a driver of music curiosity, and a key platform for music promotion and distribution.

As per TikTok:

“The TikTok Billboard Prime 50 Chart is the primary official chart within the U.S. to observe music discovery and engagement on the platform. It’s the verified record of the most popular songs on TikTok every week, giving essentially the most correct file of the present music tendencies taking place within the U.S. market. The chart is predicated on a mixture of creations, video views, and person engagement by the U.S. TikTok group, and can be launched weekly on Thursdays.”

TikTok has quick change into an important consideration for file labels and artists, as a consequence of its capability to spark high-volume music tendencies, that may shortly make a monitor the important hit of the second.

Certainly, TikTok is now so influential that varied artists and publishers are creating tracks with TikTok in thoughts, with some even altering the names of their songs looking back to raised align with in-app utilization. 

In accordance with a examine printed in 2021 by MRC Knowledge, 75% of TikTok customers, at the moment, had been utilizing the app to find new artists, whereas 63% indicated that they hear music they’ve by no means heard earlier than for the primary time by way of TikTok clips. Given TikTok’s progress since then, you may solely think about that these percentages are actually even increased, making it a extra influential driver of music tendencies.

It is sensible, then, for TikTok to additional solidify its music business connection, whereas additionally serving to to additional promote artists that make TikTok hits.

I imply, the one concern right here is that this can additional incentivize music primarily based on TikTok tendencies. Which will not be a nasty factor, however it might result in extra artists trying to create key snippets for sampling, which might impression the creation course of.

Possibly, I don’t know, possibly artists don’t contemplate it to that diploma. However with TikTok driving billions of views primarily based on music, my guess is that at the least some within the file business are attempting to map out what forms of clips and lyrics inside a monitor will work finest for TikTok clips.  

Both method, it makes good sense for TikTok to associate with Billboard on this new monitor itemizing, as a promotional car for TikTok itself, and a method for Billboard to remain linked to key tradition drivers.

It’ll be fascinating, additionally, to see how the TikTok chart compares with Billboard’s common prime monitor listings.  


Andrew Hutchinson
Content material and Social Media Supervisor

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