As per Pinterest:

“The 2022 marriage ceremony season goes to be one of many busiest on report as {couples} make up for canceled, altered and postponed celebrations. As the vacation spot for marriage ceremony inspiration, Pinterest gathered all the high tendencies to assist Pinners prepare for this nuptial season.”

Pinterest’s marriage ceremony development insights are primarily based on person search exercise, and embrace a spread of non-traditional approaches, costume colours, LGBTQ marriage ceremony inspiration, regional shifts and extra.

Among the many key notes:

• Searches for ‘Black costume marriage ceremony social gathering’ have elevated by 10x
• Searches for ‘Goth marriage ceremony decorations’ are up 6x
• Black marriage ceremony thought searches are up 6x
• Vampire marriage ceremony costume searches have elevated 4x
• Woodland fairy marriage ceremony searches are up 7x
• Enchanted forest marriage ceremony costume searches and up 5x

So a good bit of selection there, which may supply expanded advertising and marketing potential to hyperlink into these tendencies.

Pinterest particularly notes that black costume and decor are ‘having a second’ this marriage ceremony season, with searches for ‘darkish marriage ceremony concepts’ up 59x.

• Searches for ‘Black glam nails’ are up 50x
• ‘Black costume marriage ceremony social gathering’ searches are up 34x
• ‘Pink and black marriage ceremony theme’ searches have elevated 4x
• ‘Sage inexperienced and black’ marriage ceremony searches are up 3x

So once more, all kinds of unconventional wedding-related searches to contemplate, which may issue into your planning for the season.

Pinterest additionally says that ‘Bridgerton’ themed marriage ceremony searches are up 12x, reflecting cultural affect on the season, whereas Pinners are additionally looking for choices to scale back the environmental influence on their massive day.

• Thrifted marriage ceremony searches are up 3x
• ‘Eco pleasant marriage ceremony favors’ searches are up 2x
• ‘Thrifted marriage ceremony décor’ searches have elevated by 69%

And as famous, LGBTQ marriage ceremony concepts are additionally being extremely searched within the app.

• ‘Non binary marriage ceremony outfit’ searches have risen 8x
• ‘Lesbian marriage ceremony bridal social gathering’ searches are up 3x
• ‘Queer marriage ceremony’ searches have doubled year-over-year

There’s a spread of further insights into Pinterest’s full marriage ceremony season report, together with regional search tendencies and additional insights into these key components.

A broad vary of industries are impacted by these shifts, and when you’re trying to get forward of the following shifts, and cater to rising want, these could possibly be some priceless notes to your planning.