TikTok has introduced an up to date Occasions API, which can allow advertisers to higher monitor their advert marketing campaign efficiency in a safer and enclosed approach, by instantly connecting their inside information with TikTok’s techniques.

The brand new Occasions API facilitates server-to-server (S2S) integration with TikTok, which then permits advertisers to cross-match their inside information with TikTok by way of safe connection.

As per TikTok:

“By sharing this advertising information with TikTok, advertisers are in a position to unlock the efficiency promoting advantages of higher optimization and supply.”

Beneath the present system, TikTok gives three totally different endpoints for its API, feeding in from totally different sources. However the up to date Occasions API will combine all three, making it simpler to successfully faucet into these insights from the shopper finish.

That’ll simplify your information monitoring course of, by serving to TikTok’s system perceive associated visits, conversions, and so forth. TikTok says that it will assist entrepreneurs mitigate information losses on account of cookies being phased out, and different information privateness shifts.

Which is about to change into an even bigger problem for entrepreneurs as extra of those new controls are carried out. Shoppers need to have extra management over the information used to focus on them, and as such, all on-line platforms are step by step shifting in the direction of extra privacy-focused options.

By sharing your information with the platforms direct, that gives a extra personalized, managed means to make the most of such insights, and subsequently maximize marketing campaign efficiency.

For optimum outcomes, TikTok additionally recommends that advertisers implement the TikTok Pixel to supply direct information circulation.

“On common, advertisers utilizing TikTok Pixel and Occasions API collectively see 19% extra occasions captured and a 15% enchancment in value per motion.”

It’s an more and more necessary consideration, and as extra manufacturers look to faucet into TikTok for his or her promotions, it’s necessary to think about your entire choices on this entrance.

You may learn extra about TikTok’s up to date Occasions API right here.