That is an fascinating experiment. Most likely not overly helpful, however fascinating nonetheless.

In response to 9 to five Google, YouTube’s presently testing out a brand new method to type movies, based mostly on the predominant shade of (seemingly) the thumbnail picture.

As you possibly can see on this instance, some customers are being prompted to “Create a feed of movies based mostly off shade”, which then supplies a brand new, different feed of clips based mostly in your shade alternative.

Customers within the experiment can choose both purple, inexperienced, and blue, with that choice then highlighted on the high of the feed show.

Which looks like an odd method to showcase video content material, which the 9 to five Google workforce discovered:

“General, these feeds are somewhat bizarre as I don’t suppose colours in any method correlate to the topic of a video, except YouTube has knowledge/testing that claims in any other case. The filters really feel like an expertise that might be extra at house in YouTube Music.”

The experiment is definitely not totally new, with customers on Reddit recognizing the colour feed possibility final 12 months, although in a barely completely different format.

Would that be useful, or helpful, in your individual YouTube expertise?

I imply, the thumbnail picture will be something, and it could not correlate to the video content material in any method, so I can’t actually see this being a fascinating possibility, exterior of the aesthetic profit on-screen.

Possibly that’s it. Possibly, some customers identical to seeing comparable coloured photographs, and that might then assist to enhance discovery in some contexts.

I don’t know, appears odd, however perhaps there’s one thing to it that I’m lacking.

The brand new possibility is being displayed to chose YouTube Premium customers.