First off, on Reels size – your Fb Reels can now be as much as 90 seconds lengthy, a further 30 seconds on the earlier restrict.

Which considerably rails towards the ‘quick’ factor of ‘quick kind’ video, however then once more, each app has been steadily increasing the size of their short-form choices, in an effort to maximize utilization and engagement.

For context, on TikTok, now you can add movies as much as 10 minutes lengthy, whereas YouTube Shorts will be 60 seconds max.

Meta’s additionally integrating Recollections into the combination, with a brand new choice to ‘Share as Reel’ out of your Recollections immediate.

Which looks as if a intelligent transfer. Tens of millions of Fb customers share their Recollections within the app on daily basis, and by including Reels as a distribution possibility, it could possibly be a straightforward option to get extra individuals partaking with the format, and testing Reels within the app.

Meta’s additionally including ‘Grooves’, which can routinely align your video with the beat of the music you select.

TikTok has a number of comparable choices on this entrance, offering a straightforward option to make synched video clips, which will be each extra partaking and higher trying.

And eventually, Meta’s increasing its Reels templates choice to Fb, which makes it simpler to duplicate trending video types and codecs.

Reels templates are already accessible on IG, with this new variation additionally highlighting particular, trending clips, which gives you extra methods to faucet into the newest types.

Whereas it might be a direct duplicate of TikTok, Reels has been big for Meta, with Reels views throughout Fb and Instagram greater than doubling over the past 12 months, and reshares of Reels additionally doubling, throughout each Fb and Instagram, over the past six months.

Brief-form video is the format of the second, and it is smart for Meta to double down on that the place it will probably, whereas it may additionally, finally, depart Meta well-placed to fill the void left by TikTok within the case of a ban of the app.

That’s what’s occurred in India, the place each Instagram and YouTube have gained important traction within the wake of the TikTok ban in that nation.

The identical may occur once more, which might then make Meta’s Reels replicant method look much more savvy, versus lazy growth technique.

The brand new Fb Reels instruments are being rolled out to all customers from right this moment.