Regardless of ongoing predictions of its demise, and numerous straight up declarations of the identical, Fb remains to be going robust, and nonetheless including customers, regardless of the app now having been with us for 20 years.

Sure, this week marks the twentieth anniversary of “The Fb”, Mark Zuckerberg’s Harvard facet challenge, which went on to develop into a worldwide powerhouse, which is now utilized by nearly half of all folks on the planet.

Certainly, as of final rely, Fb now has over 3 billion month-to-month lively customers.

To place that in perspective, the inhabitants of all the world is round 8 billion, and with 1.4 billion folks in China, the place Meta’s apps will not be out there, and round 25% of the worldwide inhabitants aged underneath 15 (it’s a must to be 13 years previous to join Fb), that means that almost all of people that can entry Fb really do, regularly.

What’s extra, Fb’s utilization over time is definitely growing, when it comes to the quantity of month-to-month lively customers who log in day by day.

You’ll be able to see the odds on the backside of this chart, which replicate the quantity of Fb’s month-to-month lively customers which can be logging in day by day.

So whereas Fb might not be the cool app anymore, and will have seemingly misplaced its attract amongst youthful audiences particularly, it’s nonetheless a essential connector, in some ways. Meta’s personal stats additionally present that individuals have been spending extra time on Fb because of its advancing AI content material suggestions. So once more, extra folks, logging in additional usually, who are actually additionally spending extra time throughout the Fb feed.

I do assume that there have been some impacts over time, with regard to general time spent. Third-party knowledge means that TikTok customers, for instance, spend much more time in that app than these on Fb, with YouTube additionally seeing extra engaged utilization.

Fb, it does appear, has misplaced some traction right here. However once more, it’s regaining, because it shifts extra in direction of turning into an leisure supply, together with a connective device.

And if Meta could make Fb each, that might be sure that it stays essentially the most related social app for the widest breadth of customers for a while but.

To offer some perspective on the expansion of Fb, the group from Statista have put collectively this chart of The Social Community’s progress.

The truth that that orange line is trending up as soon as once more is a major marker, which underlines the dominance, and resonance, of Zuckerberg’s social behemoth.

It’s been a bumpy trip, with many challenges, and varied points. Nevertheless it’s superb to contemplate that the following era of adults has by no means lived in a world the place Fb wasn’t a related connective device.

If that doesn’t underline its potential worth as a advertising device, I’m undecided what is going to.