As defined by YouTube:

“We’re testing a option to make the channel homepage extra personalised to particular person viewers by including a brand new “For You” part that can suggest a mixture of totally different content material sorts from that channel primarily based on the movies they’ve already watched. Throughout this experiment creators cannot decide out, however once we roll this out to everybody, creators will be capable to management whether or not the “For You” part will likely be proven on their channels and which content material sorts will likely be proven.”

As you may see within the above instance, the brand new “For You” part will spotlight probably the most personally related movies from a particular channel, as a method to assist increase engagement, and encourage extra interplay throughout the Channel profile.

That might be an efficient option to increase engagement, by guiding customers to the most effective movies that they haven’t seen, and people extra intently aligned with their viewing historical past, versus leaving them to type by means of your complete channel historical past themselves.

It is unlikely to have a huge effect, however possibly, by exhibiting customers probably the most related matches up entrance, that’ll assist to information them into the channel’s content material, which might result in extra subscriptions, extra engagement, and many others.

On one other entrance, YouTube’s additionally testing new tweaks to the channel format:

“We’re beginning to take a look at adjustments to creator channel pages the place tabs like “Playlists” gained’t be proven in instances the place these tabs haven’t any content material. We’re additionally testing improved entry to the knowledge from the “About” and “Channels” tab by updating the appear and feel of the channel web page. We’re testing this with a restricted variety of viewers to begin.”

The updates are a part of YouTube’s ongoing effort to maximise viewers retention, and assist creators develop their presence within the app. These, you’ll assume, could be lesser parts throughout the broader scope of viewers constructing, however they may have an effect in getting extra guests to dig deeper into your content material choices.

You’ll be able to learn extra about YouTube’s newest updates right here.