TikTok has printed a new information on methods to optimize your advert campaigns, and particularly your advert bidding technique, to be able to maximize your promotional efficiency within the app.

The 13-page information consists of useful tips on bidding choices and strategic approaches, together with a variety of case examine examples, data-backed notes, and extra.

You possibly can obtain the complete information right here, however on this publish, we’ll check out a few of the highlights.

First off, the information offers an outline of methods to strategy your advert course of, and the totally different bidding choices out there inside TikTok’s system.

The information additionally consists of tips on methods to construction your advert account, to be able to maximize efficiency, which offers some key steerage on widespread greatest practices.

There are additionally recommendations on how and when to replace your campaigns, to be able to keep away from viewers fatigue, and the shifts that may happen throughout the studying section, whereas there are additionally tips on bidding methods and once they’re handiest.

There are some good notes in right here, significantly in relation to concentrating on and the simplest marketing campaign buildings.

For those who’re trying to make TikTok adverts an even bigger focus this yr, it’s price trying out, even for those who’re assured that you’ve got a very good deal with in your strategy. As a result of there are all the time some fascinating tricks to think about in these official guides. And possibly, they might change your pondering, and assist enhance your efficiency.

You possibly can obtain TikTok’s full “Internet Public sale Greatest Practices Information” right here.