Snapchat’s including some new personalization choices for Snapchat+ subscribers, together with customized, Sims-style homes on the Snap Map, new methods to interact together with your digital pets, quickly expiring Snaps, and extra.

First off, Snap’s giving subscribers the choice to create their very own customized digital home that can seem on the Snap Map.

As you’ll be able to see in these screenshots, Snapchat+ customers will have the ability to construct a model of their home that can seem to pals on the map when location sharing is energetic.

As per Snap:

“There are practically infinite methods to customise your crib, whether or not you’re going for a sensible look or whimsical sweet fortress.”

So now, you’ll be able to create your dream residence on the map to depict your actual location, which may very well be a enjoyable customization for connections.

Snap’s additionally increasing its Bitmoji pets, together with your furry pals now capable of “seem by your Bitmoji’s aspect as you sort in conversations with pals”.

Snapchat added AI-generated pets for Snapchat+ subscribers again in January, and it’s now seeking to make them energetic throughout a wider vary of in-app surfaces.

Snap’s additionally rolling out “lightning fast Snaps”, which is able to allow customers to create Tales with new expiration choices that final .10, .25, and .50 seconds.

These are enjoyable additions, that can doubtless enchantment to Snap’s core viewers, which is the important thing approach wherein Snapchat has been capable of make its subscription providing into successful. Snap’s viewers nous and understanding allows it to construct choices which can be extra in tune with the ethos of the platform, and what’ll resonate with energy customers (i.e. those that are almost certainly to pay).

That’s why Snapchat+ now has 9 million paying subscribers, which is way over X Premium. Slightly than paywalling present options, and changing its blue checkmarks right into a mark of help for Elon Musk, Snapchat has linked into what its consumer neighborhood is most excited about.

Different platforms seeking to drive subscriptions must be taking notes.

On the non-Snapchat+ aspect, Snap’s additionally added a brand new “reside mirror” in its Bitmoji Builder, so as to make it simpler to create an outline that extra precisely displays your face, whereas it’s additionally launched a brand new “My 5-Yr Previous Self” Lens.

Snap continues to construct partaking instruments that align with its viewers, and reinforce its worth amongst its consumer base.