# Snapchat Shares Prime Snap Traits of 2024

Snapchat has shared an outline of its utilization insights for 2024, which incorporates information on Lens engagement, model developments, Bitmoji objects, and extra.

And given the 12 months that Snap has had, by way of total fluctuations in efficiency and projection, it’s attention-grabbing to notice these pattern insights, and to think about what they might imply for the platform transferring ahead.

First off, on Lenses, one in every of Snap’s most enduring and fascinating options. Snap says that the hottest Lenses of 2024 had been Pink Canine, Smooth Filter, and Scribble World.

The Pink Canine Lens is a variation on one in every of Snap’s first Lens developments, whereas the Smooth Filter might be thought of to be among the many extra problematic image-altering filters, which modifications the way you seem (as an apart, TikTok lately applied restrictions on image-altering results for younger teenagers). Scribble World, in the meantime, is an inventive re-interpretation, which jogs my memory of the “Tackle Me” movie clip.  

When it comes to sponsored Lenses, Snap says that its Venom Lens in addition to these from Bojangles/Tri-Arc Meals Techniques Inc. had been standard.

Bitmoji have additionally develop into a much bigger focus for Snap, because it eyes the subsequent stage of digital connection. Bitmoji characters, which might be made in your likeness, may ultimately develop into avatars for AR and VR experiences, and as such, Snap has been working to reinforce the enchantment of those depcitions with new clothes, visible upgrades, and extra.

Snap says that two of probably the most shareable Bitmoji Lenses globally had been from Applebee’s and Pepsi. The prime purchasable Bitmoji style clothes of 2024, in the meantime, had been Dishevelled Sweatpants, Dishevelled Skater Jorts, Dishevelled Camo Cargo Pants, Plush Pumpkin Slippers, Plush Cat Slippers.

A really mid-nineties really feel to those objects.

Snap has additionally supplied insights into magnificence developments particularly, with virtually 113 million Snapchatters utilizing a sponsored magnificence Lens no less than as soon as in 2024.

“Among the most shareable Sponsored magnificence Lenses in 2024 within the US embody: Ulta Magnificence and göt2b Metallic. In 2024 alone, Snapchatters have seen over 262 million hours of magnificence content material on Highlight globally.”

Snap’s additionally making a push on music-related content material, which has primarily develop into the area of TikTok. However with TikTok now nearer than ever to a ban within the U.S., Snap’s additionally pushing its music credentials.

“Among the prime songs used for content material creation within the US had been: The Treatment’s “Friday I am in Love,” Artemas’s “I like the way in which you kiss me,” Tommy Richman’s “MILLION DOLLAR BABY,” The Weeknd and Madonna’s “Widespread”

Snap additionally says {that a} Lens selling Charlie XCX’s album was one of the crucial shared sponsored Lenses of the 12 months.

Lastly, Snapchat additionally notes that it’s gaining traction with older audiences, with over 50% of Snapchat customers within the US now 25 years and older:

“With Gen Z and Millennials growing older up with us, they proceed to make use of our service to foster connections with shut family and friends and discover developments. We’re excited to be part of our neighborhood’s lives throughout all of their milestones!”

Snap says that when a Snapchatter makes use of the app for a full 12 months, their annual retention price over the subsequent 5 years is 90% on common. Which is a loopy excessive quantity, and I do marvel what the influence is on time spent within the app, as extra of their grownup pals make the most of different social and messaging platforms.

However both approach, that’s a formidable declare, which exhibits that Snap might have extra stickiness amongst older audiences than many would have anticipated.

Snapchat additionally says that over 578 million Snapchatters globally seen parenting content material within the app this 12 months.

This has lengthy been a tough egg for Snapchat to crack, in that it doesn’t appear to carry ongoing enchantment as its viewers ages up. However it has been engaged on this, and these stats present that, perhaps, these efforts are paying off over time.

Snap’s full 2024 overview additionally contains perception into engagement with sports activities content material, journey, motion pictures and extra.

You possibly can try Snap’s full 2024 12 months in evaluation right here.