# Snapchat Reviews That India is Now a Key Driver of AR Utilization and Growth

Snapchat has reported that India is now its key development marketplace for AR creators, with India’s AR developer neighborhood rising by over 50% in two years.

Snap made the announcement at its annual India AR Day occasion in Mumbai, the place it additionally shared that Indian AR builders now create the very best variety of AR Lenses within the app.

As reported by Snap:

“With over 200 million Snapchatters in India utilizing the platform to visually specific themselves, join, and luxuriate in content material, AR has develop into central to communication and creativity. We consider long-term success in AR depends on a powerful developer ecosystem, and we stay deeply dedicated to fostering this vibrant neighborhood.”

Lenses have develop into a key utilization possibility for Indian Snapchatters, with over 85% of native customers partaking with Snap’s digital overlays and results. That’s opened up new alternative for native builders and lovers, which has additionally given Snap the chance to faucet right into a broader vary of inventive expertise.

Snapchat says that its international AR ecosystem now has greater than 375,000 creators worldwide, who’ve cumulatively constructed over 4 million AR results for the app. Snapchatters engaged with these experiences over 4.5 trillion instances final yr, and Indian customers are steadily contributing increasingly more to this increasing ecosystem.

Which might bode effectively for Snap’s future prospects, together with its AR glasses, which it plans to launch to customers someday within the subsequent few years. Snap’s been obscure on the main points, however builders can now entry the preliminary working fashions of the gadget.

Although India, historically, hasn’t been a powerful income driver for social apps, and sure gained’t be for {hardware} gadgets both.

However for Snap, it’s now a key market, with the vast majority of Snap’s utilization development now coming from the India, whereas its enlargement has largely stalled within the U.S. and Europe.

Which poses enterprise development challenges for the app, however once more, with the enlargement of its AR instruments, it can open up new alternatives, in a variety of how.

And clearly, there’s curiosity there, significantly in AR, and possibly, that can assist Snap play a much bigger position within the subsequent section of AR improvement, regardless of competitors from larger gamers within the house.