With the Euro 2024 knockout stage developing, Snapchat has outlined the varied ways in which Snapchatters can interact with the occasion within the app, by way of a spread of Lenses and activations to point out your assist in your crew.

Snapchat has launched 20 unique AR lenses for the occasion, that are designed to “encourage Snapchatters to show all their feelings and reactions to the motion on the pitch, into memes to share with their family and friends” within the app.

As you possibly can see within the above clip, Snap has a spread of character depictions and supporter results for varied features of the event.

Snap’s additionally partnered with Nike and Adidas on “Equipment Selector” AR lenses, which allow Snapchatters to attempt on all of the official EUROs Nike and Adidas crew kits. Customers may swipe as much as purchase supporter gear within the app, which is a key ingredient of Snap’s expanded commerce push, extending digital Lenses to actual life merchandise. The identical additionally pertains to its Bitmoji characters and the clothes you gown these depictions in.

Snap’s additionally partnered with Deutsche Telekom on a collection of Euro 2024 AR Lenses, whereas Lufthansa and SunExpress have additionally launched devoted Euro 2024 components.

When it comes to content material, Snapchat can also be internet hosting official Euro 2024 highlights in Germany, France, the Center East and North Africa, by means of partnerships with Deutsche Telekom, Axel Springer, TF1, beIN SPORTS.

Snapchat’s younger viewers skew makes it an amazing platform for occasion tie-ins, whereas Snapchat customers are additionally extremely engaged in sports activities total. Together, it is clear that Euro 2024 can be a giant focus for a lot of customers within the app, which may additionally present alternatives for model tie-ins and promotions.  

You possibly can learn extra about Snap’s Euro 2024 components right here.