The principle Frightgeist itemizing exhibits probably the most looked for costumes within the US, which you’ll filter by nation or native listings.

Faucet via on any consequence and also you’ll get a Google Tendencies type overview of that costume’s recognition, together with the place it’s hottest and associated traits.

There’s additionally a map so you’ll be able to test in on the most well-liked Halloween costumes in every state.

And as famous, there’s additionally a dressing up wizard, the place you’ll be able to enter a ‘spookiness’ and ‘uniqueness’ degree, and Google will give you a dressing up advice, primarily based on pattern information.

It’s an attention-grabbing overview of the highest Halloween traits, which may additionally assist entrepreneurs higher perceive the most well-liked themes in every area, which can assist to information your model messaging and/or visuals.

However principally, it’s only a little bit of enjoyable. You’ll be able to take a look at Google’s Frightgeist mini-site for 2022 right here.