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# Snapchat Launches Ray Tracing for Extra Real looking AR Results

Snapchat Launches Ray Tracing for Extra Real looking AR Results

Snapchat is taking its AR activations to the subsequent stage, with the addition of ray tracing in its Lens Studio, which enhances the realism of AR experiences by simulating mirrored gentle on digital objects.

Snapchat Ray Tracing

It’s pretty refined on this instance, however ray tracing re-creates gentle results inside digital pictures, and shifts as you progress digital objects, which appears rather more life-like, and generally is a rather more partaking expertise.

Right here’s an instance of ray tracing in video video games:

The improved reflections make it really feel extra actual, which might have huge advantages in showcasing particular objects or objects, which could possibly be notably useful for Snap’s efforts in offering extra practical product examples inside its AR promotions.

Snap’s been working to combine extra eCommerce performance, by way of Bitmoji clothes and thru superior AR activations, like practical furnishings placement.

Snapchat AR shopping

Ray tracing will improve this capability even additional, and supply extra methods for Snap to showcase its digital attempt on instruments and choices, throughout a broader vary of merchandise.

Snap says that Tiffany & Co is the primary model to leverage its new ray tracing options with its new Tiffany Lock Lens.

“This Lens means that you can try-on Tiffany Lock bracelets utilizing AR, and whenever you’re prepared, buy with out leaving the app.”

You possibly can test it out by scanning this Snapcode within the app.

Snapchat Ray Tracing

It’s an attention-grabbing addition, and with 72% of Snap’s person base partaking with AR parts within the app on daily basis, it’ll present extra alternative to construct partaking, efficient promotions.

Andrew Hutchinson
Content material and Social Media Supervisor


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