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# Snapchat Launches New 16-Bit Sport Which Guides Contributors By way of the Pitching Course of

Snapchat Launches New 16-Bit Sport Which Guides Contributors By way of the Pitching Course of

Snapchat has launched a new, 16-bit interactive sport, which takes company employees by means of the fundamentals of constructing a Snapchat temporary, and covers the important thing particulars of an efficient Snapchat advert marketing campaign, in an interactive method.

The sport, which you’ll be able to entry right here, is enjoyable to play, and offers some key insights on marketing campaign constructing, which may assist to information your course of.

Snapchat agency game

As defined by Snapchat

The expertise options 4 mini video games for gamers to discover. Every highlights a stage within the pitch course of, from the temporary, to the workforce brainstorm, to constructing the deck, and, after all, the ultimate presentation. And since we like to shock and delight, there are additionally a number of easter eggs scattered all through, together with an augmented actuality bonus sport and relatable company chatter.”

The sport allows you to select a personality, and an trade temporary on your in-game expertise.

Snapchat agency game

You then get to stroll across the company workplace, utilizing the arrow keys to information your character (notice: I performed on desktop).

All through the workplace, there are totally different characters which you could work together with, with the primary aspect offering an summary of a few of Snap’s in-app instruments, like ”My AI” (which you’ll be able to check out in-game).

Snapchat agency game

However the principle goal is to construct your pitch, which you do by collaborating in numerous mini-games which might be highlighted inside every part.

Snapchat agency game

Every aspect offers a fundamental mini-game to assist information you in your method, whereas you may also obtain a technique doc, which offers a template on your chosen marketing campaign, with real-life advert ideas.

Snapchat agency game

It’s a enjoyable technique to increase engagement amongst company employees, whereas additionally offering some information notes for non-agency advertisers and entrepreneurs.

The main focus is extra on enjoyable than in-depth, customized notes, but it surely’s value taking a look round, and getting extra tips about put collectively an efficient Snap advert marketing campaign.

Along with this, Snap’s additionally operating a excessive rating competitors within the app, with the successful company to be awarded a $4,500 donation to a charity on a shortlist offered by Snapchat. It’s a must to be employed by a Snap companion company to qualify (listing right here), but it surely provides one other aspect to the brand new activation.

You possibly can check out Snap’s “Company Journey” for your self right here.


Andrew Hutchinson
Content material and Social Media Supervisor

Supply

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