After previewing it again in Might, Snapchat has now shared extra particulars of its coming “Snap Sports activities Community”, which is able to embody a crew of in style sports activities creators presenting the newest information on left-of-center sports activities.

Nicely, “sports activities” on this context is a little bit of a free time period. As famous, Snap’s Sports activities Community received’t be targeted on the common sports activities headlines such as you would possibly count on, however will extra look to showcase area of interest choices, together with canine browsing, excessive ironing, skilled pillow preventing, and water bottle flipping.

As defined by Snap:

“With 180 million Snapchatters watching sports activities protection each month on common, we’re masking sports activities in our personal light-hearted and wacky manner and provoking Snapchatters to have interaction with distinctive sports activities they’ve by no means tried earlier than. Starting July nineteenth by means of August seventh, Snap Sports activities Community will encompass six episodes that includes enjoyable, high-energy segments celebrating the newest and best in unconventional sports activities content material captured by Snapchatters throughout the globe.”

Snap’s Sports activities Community will embody a crew of 4 major anchors, together with Kris London and Rachel DeMita, together with different influencers who usually create content material round conventional sports activities.

This system will even supply new sponsorship alternatives, with e.l.f. Cosmetics signing on to sponsor the preliminary episodes of the collection.

It’s a distinct tackle sports activities, nevertheless it may maintain enchantment with Snap’s viewers, and drive extra engagement and curiosity within the app.

As Snap notes, thousands and thousands of Snap customers are already considering sports activities content material, and these extra unconventional occasions will doubtless enchantment to this cohort, whereas additionally sparking new tendencies and elevating curiosity among the many broader Snap group.

It may very well be an enormous winner for the app, and clearly, Snap sees potential within the providing as a way to increase in-app curiosity.

And with the Olympics arising, now’s a very good time for Snap to showcase lesser-known sports activities to its viewers.

You’ll be capable to discover Snap Sports activities Community within the Uncover part of the app later this week.