# Snap Launches ‘Lens+‘ Paid Subscription Providing for Superior AR Options

Snapchat’s including one other aspect to its standard Snapchat+ subscription providing, with “Lens+,” which can present unique entry to a spread of extra AR experiences which might be solely out there to paying customers.

So now, not solely will you be capable of pay for the 30+ add-on options of Snapchat+, which intention to boost your total in-app expertise, however you’ll additionally be capable of get new, superior AR instruments and experiences within the app, all for the low value of $8.99 per thirty days (with Snapchat+ subscription included).

As defined by Snap:

“Along with all the worth from our Snapchat+ subscription, Lens+ offers entry to lots of of Lenses and AR experiences that allow you to play, create, and share Snaps with associates in entire new methods.” 

Which might additionally present a brand new monetization pathway for Snap’s 400,000+ AR creators.

Snap’s Lens Studio has been a robust launching pad for AR growth, and enabling extra folks to create their very own AR experiences.

This might present a method for them to cost for these superior choices, and facilitate all new progress alternatives inside Snap’s creator ecosystem.

Nevertheless it’s not transferring in that route simply but.

Snap says that, at launch, Lens+ subscribers will be capable of entry Lenses constructed by Snapchat, in addition to some from choose creators, “together with unique AI video Lenses, a model new Bitmoji Recreation Lens, and extra.”

The AI choices, presumably, would be the massive carrot right here, as Snap seems to lure extra paying subscribers with next-level options. Snapchat says that it will likely be trying so as to add new AR experiences each week, because it builds on the providing.

It’s one other avenue to expanded income consumption for the app, which, as famous, has already seen success with Snapchat+, which is now as much as 15 million subscribers.  

Snap’s viewers nous, mixed with its largely prosperous consumer base, makes this a first-rate alternative for the app, and it’ll be attention-grabbing to see simply how standard AR add-ons might be, and whether or not extra customers might be prepared to pay additional for such.

Snap says that customers can subscribe to Lens+ by tapping their Bitmoji character on their profile, then tapping the Snapchat+ hyperlink.