# Snap Launches AR Lenses and Content material Partnerships for Tremendous Bowl LIX

Snapchat has introduced some new activations for Tremendous Bowl LIX, together with themed Lenses, devoted creator content material, and extra.

First off, as has grow to be customary for many main occasions, Snap has launched new Lenses to assist customers participate within the broader celebration.

As you may see from these photographs, Snap will provide a spread of digital overlays for NFL followers within the app, together with a jersey Lens, digital soccer helmets, and extra.

Snap’s additionally partnering with varied manufacturers on devoted Tremendous Bowl promotions, together with NERDS, Uber Eats, and extra.

All of those Lenses will probably be housed in a devoted “Tremendous Bowl AR Bar and Lens Assortment”, which can characteristic the entire themed additions in a single place.

Along with this, Snapchat may even be powering digital overlays on the sport itself, in partnership with the NFL.

“The NFL will combine Snapchat Cam into Caesars Superdome in New Orleans, making it the second Tremendous Bowl host stadium to characteristic Snapchat’s augmented actuality expertise. Following its profitable debut at Allegiant Stadium in Las Vegas for Tremendous Bowl LVIII, Snapchat Cam will as soon as once more improve fan engagement by way of immersive AR.  All through the sport, the NFL will place entertaining Lenses on attending followers together with a customized New Orleans Tremendous Bowl themed helmet in addition to Eagles and Chiefs helmets to foster a shared sense of pleasure all through the group.”

That is additionally turning into a brand new pattern in sports activities protection, with hosts themselves utilizing Snap’s digital overlays to boost fan engagement. Which additionally serves as a very good promotion for Snap’s AR choices.

Snapchat’s additionally partnering with the NFL for an official “NFL x Snapchat Creator Program”, which can see a spread of Snap Stars in attendance on the massive sport to cowl completely different features of the occasion for Snap’s viewers.

“Creators together with Katie Austin, Ross Smith, Jack Mancuso, and Treasure Wilson will seize and share their distinctive views by way of content material posted to Tales and Highlight, giving Snapchatters a behind-the-scenes have a look at all of the motion. They’ll additionally carry the magic of augmented actuality to life through the use of modern AR Lenses created in partnership with the NFL, giving followers an thrilling new option to expertise the sport throughout their channels.”

That’s an enormous coup for Snap, bringing extra unique content material into the app, and with analysis exhibiting that 80% of Snapchatters within the U.S. plan to tune in to the sport, it is smart, each for Snap and the NFL, to faucet into that viewers. 

Lastly, Snapchat may even host a spread of themed content material all through Tremendous Bowl week, whereas it’ll additionally showcase real-time Tremendous Bowl highlights, behind-the-scenes content material, and extra.

Snapchat’s predominantly younger, extremely engaged viewers has a transparent lean in the direction of trending matters, with sports activities being one other key focus for engagement and sharing. As such, it’s a very good transfer for Snap to lean into the Tremendous Bowl, and supply extra methods for customers to interact with the occasion.

Snap’s Tremendous Bowl activations at the moment are reside within the app.