As we head into the vacation season, and extra entrepreneurs are trying its manner, TikTok has introduced a brand new partnership with attribution platform Rockerbox, as a way to present extra superior perception into TikTok marketing campaign efficiency, through extra analytics from Rockerbox’s insights.

Rockerbox offers extra direct efficiency knowledge, so you’ll be able to higher hyperlink your TikTok campaigns with precise gross sales outcomes, by direct integration of knowledge from the platform and the seller.

And now, it’ll have entry to extra direct TikTok insights, enhancing its measurement providing.

As defined by TikTok:

“Because of this partnership, all Rockerbox purchasers can now have entry to deeper insights into TikTok’s influence on their prospects’ buying journey, enabling them to optimize their advertising methods and get extra from their advert investments.”

The brand new partnership will allow Rockerbox customers to glean a spread of latest insights, through tighter integration with TikTok’s platform.

Among the many numerous components, Rockerbox will be capable of present superior knowledge on in-stream clicks and views (and the way they relate), together with comparative efficiency benchmarks, improved analytics, attribution instruments, and extra.

TikTok says that it additionally plans to broaden on this in future:

“As our partnership matures, we purpose to offer all Rockerbox prospects the chance to reap the benefits of view-based measurement. Rockerbox prospects could have entry to unique thought management and activation methods with confirmed outcomes. Mixed with the highly effective capabilities of TikTok’s Attribution Analytics resolution, manufacturers could have all of the instruments wanted to redefine and optimize their attribution technique to drive environment friendly development on TikTok.”

As famous, many, many manufacturers wish to faucet into TikTok this vacation season, as a way to use its viral attain capability to spice up gross sales for the interval. The important thing to this, apart from standout video clips, aligned with TikTok consumer behaviors, is to grasp precisely what the viewers response is, then iterate on what’s working.

This new integration will present extra perception into this, and it might be a useful complement for a lot of advertising groups.

You possibly can learn extra in regards to the new TikTok/Rockerbox partnership right here.