X is seeking to develop its publishing choices, with a brand new API replace that can allow exterior apps to facilitate publish creation as much as 4,000 characters.

That implies that third-party X publish creation and publish scheduling instruments will now have the ability to assist longer posts, in keeping with the expanded posting limits introduced by X in February final yr.

Expanded posts, that are solely obtainable to X Premium subscribers, are displayed as common posts within the X feed, with a “Present extra” immediate on the finish. Tapping on that can develop the posts to full measurement, with customers ready so as to add way more than the unique 280 character restrict.

To be clear, there’s a distinction between X’s 4k posts, and its even longer X Articles possibility, which permits X Premium+ customers to publish Articles as much as 100k characters in size. Which is rather a lot, someplace within the neighborhood of 30k phrases on common. X Articles should not obtainable for posting through the X API at the moment (i.e. not obtainable for creation through third-party apps), however that possibility can also be in improvement.  

The enlargement is a part of Elon Musk’s “every thing app” imaginative and prescient for the app, the place individuals will have the ability to undertake extra capabilities in-stream. Which can also be why he modified the title from “Twitter” to “X”, as a result of in Musk’s view, “Twitter” was too restrictive, given the increasing performance of the app.

I imply, its total performance hasn’t actually modified a lot as but. However finally, X is hoping so as to add funds, after which construct on that basis with extra monetary instruments, which can then lengthen into buying, utilities funds, banking, and many others.

On the identical time, X additionally desires to host extra content material instantly on X, which is why its decreased the attain and presence of hyperlink posts. So now, if you wish to maximize your X engagement, you’re greatest posting direct to X as a substitute, and this new replace is one other step in direction of enabling this from extra individuals and types.

However will that get extra individuals sharing long-form posts? I think it’d, however I’m unsure that it’ll have a big impact. X Articles can be a much bigger addition, and I can see how some may use this to publish complete weblog posts and articles to the platform. However I’m unsure that 4,000 character lengthy in-stream posts are a well-liked possibility amongst X customers, no less than not but.

However clearly, many X Premium customers are posting longer copy of their updates, and it will cater to such utilization.  

Count on to see the expanded posting performance come to your favourite X administration platform quickly.