# Report Appears at LinkedIn Efficiency Benchmarks for 2025

LinkedIn is driving extra clicks for manufacturers, with movies and ballot posts performing exceptionally nicely, in keeping with the newest evaluation from Metricool into total LinkedIn efficiency.

Metricool’s 2025 LinkedIn research incorporates information from 577,180 LinkedIn posts, from 47,735 LinkedIn pages, offering an enormous scope of efficiency information to determine its findings.

And the information displays what LinkedIn itself has been reporting, that engagement within the app is up, with video on the rise.

As you may see on this chart, just about each common video metric is rising within the app, with total video impressions up 73%, and video views rising by 52%.

Which reveals that LinkedIn is presenting extra video to customers, underlining this as an algorithmic focus, which customers have responded to by watching 36% extra video within the app year-over-year.

Metricool’s information additionally reveals that video interactions are means up, together with clicks, although apparently, common video shares have declined since Metricool’s final report.

Customers are clearly watching extra video as a result of LinkedIn’s devoted video feed, however they seemingly don’t really feel compelled to share them with their LinkedIn connections. Which most likely is smart, in that even in the event you devour extra professionally-focused movies, you’re not going to wish to spam your LinkedIn connections with shares. However it’s an attention-grabbing notice, which might affect your LinkedIn advertising strategy (particularly in variance to Instagram, which has made shares a key focus).

The opposite best-performing LinkedIn put up kind? Polls.

As per Metricool:

“Regardless of being one of many least-used put up codecs, ballot put up attain has skyrocketed by 206%. It’s an untapped alternative for visibility.”

The easy engagement immediate of a ballot is at all times going to drive extra interactions, and that would assist to spice up your total web page efficiency within the app, increasing your attain.  

When it comes to total impressions, Metricool’s information reveals that the majority firm pages, small to giant, are seeing greater total impression counts within the app.

So firm posts are being seen by a broader viewers, which possible displays a bigger variety of individuals logging into the app.

We don’t know if that’s the case, as a result of LinkedIn doesn’t publish lively person counts. However we do know that LinkedIn has seen regular progress in lively customers in EU (it has to report lively EU customers as a result of DSA obligations), and that being the case, we are able to assume that LinkedIn’s person rely, total, is rising.

By my estimates, LinkedIn at the moment has round 300 million lively customers.

Metricool’s information additionally reveals that common interactions per put up have additionally elevated, with put up clicks rising by 31%.

That will be put up clicks, not hyperlink clicks, so it might not be indicative of LinkedIn driving referral site visitors. However nonetheless, as you may see, total put up engagement is rising, although once more, common shares are down on what they had been.

Publish likes have additionally declined, and each, I’d presume, can be tied into rising video engagement, and customers searching for skilled insights, and academic pointers, from LinkedIn video clips, versus viewing such for pure leisure, which prompts extra sharing with buddies.

Metricool’s information additionally reveals that firm web page engagement is on the rise, aside from smaller pages (these with lower than 1,000 followers).

So constructing your LinkedIn presence takes time, however when you’ve established an viewers, LinkedIn’s displaying your posts to extra individuals, serving to to drive extra engagement.

I imply, presumably that’s an element, because the will increase are constant throughout all pages with bigger audiences. It is also that pages with fewer than 1,000 followers put up much less usually (Metricool’s report additionally reveals that bigger pages put up 4x extra usually than smaller ones), which might then cut back their total engagement charges. Perhaps that then skews the general information, however this does present that lively firm pages are, typically, seeing greater ranges of engagement.

Some further issues to your LinkedIn advertising strategy, which might affect your selections on the way to construct your LI viewers.

You’ll be able to obtain Metricool’s full LinkedIn 2025 efficiency report right here.