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# Reddit Launches New ‘Meet Your Maker’ Advertising and marketing Case Research Sequence

Reddit Launches New ‘Meet Your Maker’ Advertising and marketing Case Research Sequence

Have you ever thought of Reddit on your advertising and marketing efforts?

When you’ve got, you’ve additionally doubtless thought of the how, with Reddit, in instances previous not less than, not being the obvious promotional possibility for manufacturers, whereas its steadily increasing vary of advert choices additionally raises extra questions as to the perfect method for every enterprise.

This would possibly assist – immediately, Reddit has introduced a new video sequence that may spotlight how numerous manufacturers have efficiently used the platform to spice up their model consciousness and gross sales.

The brand new sequence, titled ‘Meet Your Maker’, takes an interview-based method, offering direct perception from the advertising and marketing leaders at every model.

Reddit 'Meet Your Maker'

As defined by Reddit:

“Hosted on the Reddit for Enterprise microsite, and accompanied by downloadable expanded case research, Meet Your Maker affords entrepreneurs a glimpse into the technique and pondering behind finest in school campaigns on Reddit. As an ongoing sequence, Meet Your Maker’s homepage shall be up to date recurrently with new episodes and case research spotlighting how manufacturers are utilizing Reddit in progressive and artistic methods.”

Reddit 'Meet Your Maker'

It may very well be simply the factor it is advisable to get your head round Reddit adverts, and the potential that they provide – and with over 50 million each day lively customers, in additional than 100,000 lively, engaged communities, there’s positively potential for viewers analysis and connection, in a spread of the way.

Although it does appear that Reddit has taken a slight backwards step of late, when it comes to utilization.

On the finish of 2019, Reddit reported having 430 million month-to-month lively customers, which it altered in 2020, as an alternative reporting 52 million each day actives. There’s no definitive correlation between each day and month-to-month utilization, so solely Reddit would know for positive, however that doubtless factors to a decline in customers – until solely round 12% of its month-to-month customers are logging in every day.

However much more lately, on Reddit Press web site, it’s now reporting 50 million customers.

Reddit usage stats

Might or not it’s that Reddit, like each different platform, has misplaced some floor to TikTok?

That will make sense. Reddit is a key supply of memes and tendencies, which can also be now TikTok’s bread and butter, and possibly that implies that a number of much less individuals are actually logging onto Reddit every day consequently.

Both manner, scale isn’t essentially the most related viewers stat for many manufacturers, and when you’re seeking to get your promotions in entrance of a extremely engaged, viewers, there may very well be worth in subreddit focusing on – and these new case examine notes might present the guidelines it is advisable to benefit from your efforts.

You possibly can take a look at Reddit’s ‘Meet Your Maker’ sequence right here, which shall be recurrently up to date with new episodes as they develop into obtainable.

Andrew Hutchinson
Content material and Social Media Supervisor


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