Reddit Launches New Updates for its Ad Platform, Including Bid Recommendations
Reddit continues to refine its ad tools with a new update to its ad creation platform, including bid recommendations, improved editing functionality and enhanced system performance.
First off, on bid recommendations – now, when you set up your Reddit ads campaign, the dashboard will display a recommended bid price to ensure optimal audience reach, based on your chosen parameters.
As you can see in this example, now, when you choose your audience reach, Reddit’s system will also provide an estimated bid that it’ll likely cost to get the best reach results with your campaign.
It’s similar to the audience and cost estimate tools available on other platforms, (most notably Facebook), which provide additional guidance to help optimize your campaigns, or set more realistic expectations around performance, based on comparative parameters.
Of course, the platforms would like you to spend more money, so you should always perform your own tests in addition to following any such recommendations. However, by properly emphasizing this aspect, it may be possible to enhance the performance of your Reddit advertisements.
Additional changes include an enhanced bulk edit procedure, which allows advertisers to adjust bids and budgets across numerous ad groups at the same time, as well as a number of system upgrades to increase efficiency overall.
“Loading speeds with the new dashboard are now two times quicker than they were previously.”
Moreover, as previously said, Reddit has been striving to improve its commercial services in order to portray its huge, engaged audience as a more profitable and appealing choice for brand marketing over the last several years. Previously seen as a more untamed part of the internet, the site has cleared up many of its more contentious communities, while also continuing to introduce additional ways to contact Redditors when they are at their most engaged during in-stream conversations.
Indeed, the company has changed its slogan: what used to be called “the first page of the internet” is now “dive into anything.”
It’s difficult to tell if this will assist to better define what Reddit is used for and improve its attractiveness to ad partners, but it’s possible that by moving farther away from previous associations, the site will be able to expand its drive into new commercial area.
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