The Olympics is developing in just some months time, and TikTok’s taking the chance to assist entrepreneurs put together their Olympic tie-in campaigns, with a brand new, 19-page “Summer season of Sports activities” information, designed to showcase the alternatives of the massive occasion.

Although TikTok can’t really point out the Olympics, or FIFA World Cup, inside its information, attributable to anomalies within the official guidelines of every. As such, TikTok refers back to the “Summer season Video games” and “European Soccer Event” in its steering.

However, for readability, that is what they’re speaking about, and the complete information, which you’ll obtain for your self right here (with e-mail sign-up) features a vary of pointers that can assist you map out your occasion tie-in plans.

First off, the information seems at how totally different communities align round main occasions, and the way that pertains to efficient model engagement.

TikTok has shared this recommendation in earlier guides, that manufacturers ought to look to stay to their area of interest, whereas additionally taking part in in surprising communities to assist broaden curiosity.

Which clearly pertains to sports activities this time round, and the information consists of hyperlinks to varied case research which showcase how manufacturers have efficiently related to the broader Video games dialog.

There’s additionally an summary of key occasions of curiosity, based mostly on the final Olympics, and when TikTok customers are prone to tune in.

Whereas there are additionally explainers and overviews of find out how to join extra particularly round sports activities engagement.

There’s some great things in right here, with recommendation that extends past sports activities tie-ins, together with particular notes on what works greatest in TikTok promotions.

There are additionally calendar overviews of when to activate your tie-in campaigns, and a heap of extra particular insights into how, precisely, to construction your method to attach with sports activities viewers.

It’s price a glance, you may obtain the complete information for your self (with e-mail sign-up) right here.