# YouTube Shares High Tendencies of 2024

YouTube has revealed an outline of the highest tendencies, creators and songs within the app over the previous yr, which highlights a number of the key cultural shifts, and creator-led actions on the broader net all through 2024.

And there are some fascinating notes.

First off, U.S. tendencies, the itemizing gives a snapshot of what drew American consumer attentions all through the final 12 months.

There’s no actual surprises there, I assume, with the election being the key information occasion of notice. However it’s fascinating to contemplate how these different cultural tendencies impacted broader engagement, and have pushed viewers consideration within the app.

YouTube has highlighted three of those tendencies extra particularly, primarily based on their world enchantment:

• Superb Digital Circus appeared on 8 of 12 of our international locations’ trending matters lists
• The Paris 2024 Olympic Video games appeared in 10 of our 12 international locations’ trending matters lists
• Deadpool & Wolverine appeared in 5 of 12 of our trending matters lists

As per YouTube:

“Creator-driven media franchises like Superb Digital Circus and Roblox’s Costume to Impress coexist alongside legacy franchises like Deadpool & Wolverine and The Olympics. The tempo at which tradition evolves is being set on-line and accelerating at a tempo that privileges the digital media properties and franchises that emerge from inside. As extra of our broadly shared cultural experiences are outlined by digital creation and participation, our complete popular culture might be more and more influenced by world, digital-native franchises and the standard media franchises able to channeling the dynamics of digital fandom.”

In different phrases, YouTube’s affect is rising, together with digital media extra broadly, which implies that it’s now not simply the key studios and franchises which can be driving cultural shifts.

The full report appears on the high tendencies from 12 totally different areas: the U.S., India, Mexico, the U.Okay. MENA, Brazil, Germany, South Korea, Indonesia and Canada.

That gives a fair broader snapshot of YouTube’s general affect, and the issues which have resonated with these audiences over the previous yr.

It’s an fascinating monitor of the yr that was, and the key occasions, and creations, which can be shaping engagement.

Some beneficial notes, which may assist to enhance your understanding of what audiences are on the lookout for, each within the app and throughout the net.

You possibly can obtain YouTube’s full 2024 yr in assessment report right here.