To kick off 2023, we’ve put collectively a collection of the most recent ideas, tips and ways to assist maximize your digital advertising and marketing efforts, together with tips about new instruments like ChatGPT and DALL-E, and the way these evolving AI apps can help in your content material planning course of.

We’ve already coated the next components:

• Defining your model and content material mission
• Researching key phrases and queries amongst your goal market
• Analyzing your rivals and their approaches
• Discovering the place to achieve your viewers
• Fb posting ideas
• Twitter posting ideas
• Instagram posting ideas
• TikTok posting ideas
• LinkedIn posting ideas
• Snapchat posting ideas

Our ultimate platform highlight is Pinterest, the discovery-focused app, which might not be as massive a spotlight as the opposite majors, however may nonetheless current important alternatives in your model.

Seeking to get a greater deal with on pin advertising and marketing? Listed here are some key ideas.

Pinterest posting ideas

As famous, whereas it doesn’t get the identical degree of focus as the opposite social apps, Pinterest, at 445 million customers, is a key discovery platform for a variety of merchandise, and might be a useful connective device in your model. 

Nevertheless it’s additionally completely different. Pinterest itself has tried to distance itself from the ‘social media’ tag, as an alternative calling itself a ‘discovery app’. Which sounds extra like Google – and in some methods, that’s how you need to method it, by optimizing for Website positioning in your posts, and contemplating how visible search works within the app, with a view to maximize your potential at being seen.

How do you try this? Listed here are some pointers.

Trending subjects

Your first level of name in growing a Pinterest technique is Pinterest Tendencies, the platform’s personal trend-tracking device which allows you to dig into how individuals are looking for merchandise like yours within the app.

Utilizing Pinterest Tendencies, you may hone in on key tendencies, subjects, and viewers knowledge that may allow you to formulate a more practical method. 

It’s also possible to examine what different manufacturers in your area of interest are doing, and see what works.

Primarily based on this, you may then put collectively an inventory of key matter tendencies and tags as a part of your Pin Website positioning method. For instance, while you first enter your chosen key phrases, Pinterest Tendencies will spotlight a variety of associated phrases, together with a show of their relative reputation over time.

Check out broad and area of interest phrases and see what outcomes you get, and from this, you can begin to construct an inventory of tags that you could be need to embrace in your Pins, in addition to in your board description, and even your bio relying on how straight related it’s to your model.

It’s also possible to look at particular Pins and get Pin copy examples, primarily based on people who have generated good outcomes. You possibly can then begin to construct your individual method on high of those foundational components.

Visible search

A giant focus for Pinterest is visible search, and exhibiting customers Pin matches which can be just like different merchandise that they’ve looked for, or issues they’ve scanned in through the Pinterest digicam.

After all, optimizing for visible search is tough – your product appears to be like comparable or it doesn’t – however there are some issues that you are able to do to make sure that your Pins are as visually aligned as they are often.

First, you need to be certain that your Pin photos are clear, along with your services or products entrance and heart. Pinterest particularly advises companies towards utilizing summary photos or way of life imagery which doesn’t showcase your choices.

It will assist Pinterest’s system to higher align your Pins with associated searches, with Pinterest’s visible ID system then capable of perceive what your product appears to be like like.

As per Pinterest:

“Use high-quality, vertical photos that may stand out in folks’s feeds. We advocate a 2:3 side ratio (e.g. 1,000 x 1,500 pixels). Different ratios could trigger your Pin to truncate, or could negatively influence efficiency.”

Pinterest additionally advises that manufacturers ought to look to make use of textual content overlays to make their Pins stand out in consumer feeds, with concise copy that attracts folks in.

It’s additionally price noting how Pinterest’s visible search algorithm works. 

Pinterest’s system will look to categorize your Pins primarily based on a variety of things, together with visible similarity, the textual content and hashtags that you simply embrace, and the titles of the boards that customers pin your content material to. 

Along with this, Pinterest additionally elements within the Pins that customers mostly interact with instantly after viewing the preliminary Pin of their course of. That helps present customers extra related content material, and it’s price noting precisely how the system works in categorizing Pin content material.

Pin element

Along with your visible components, your Pin titles and descriptions are additionally vital.

Once more, that is an Website positioning-like consideration – Pinterest says that you need to use clear titles and descriptions with a view to assist your Pin get found in search. 

“You need to use as much as 100 characters in your title and as much as 500 characters in your description.”

What’s the perfect description size?

There’s no definitive greatest follow right here, however using this area to maximise discovery is a key consideration. One examine means that longer Pin descriptions generate extra repins, so it might be price contemplating learn how to make greatest use of the entire area.

Additionally price noting that solely the primary 30-60 characters will likely be displayed in the principle Pin feed, beneath the title, so it’s price experimenting with each to maximise consideration. 

Should you’re unsure about which hashtags to incorporate, you may enter a tag into the ‘Description’ area and Pinterest gives you a variety of associated recommendations, together with stats on their utilization.

You also needs to have an inventory of related tags out of your Pinterest Tendencies analysis both approach.

Lastly, there’s additionally a devoted alt-text area within the composer, the place you may enter in an outline of your Pin content material.

Thought Pins

A key ingredient that’s seen an enormous rise within the final two years is Thought Pins, which is Pinterest’s personal tackle the Tales format.

That is now the place Pinterest is pushing video content material (i.e. now you can solely put up natural video as an Thought Pin), and like all social platforms, video performs properly within the app.

Pinterest serves over a billion video views per day, whereas the vast majority of Pinners additionally say that video content material is extra prone to affect the actions that they take primarily based on Pin content material.

With a purpose to maximize your Thought Pin method, Pinterest says that step-by-step guides and how-to movies carry out properly on this format, offering additional perception into to how your merchandise work, and why your enterprise exists.

Pinterest advises that manufacturers ought to lead with a transparent hook throughout the first few seconds to seize folks’s consideration, whilst you also needs to purpose to maintain your clips between 15 seconds and 1 minute lengthy for optimum engagement.

So so much like TikTok clips, however with a extra practical focus.

“Plan your content material like an actual story, with a real starting, center and finish, and ensure to incorporate all the things that individuals must act in your thought.”

On the latter level, Pinterest says that you need to at all times be certain that you fill within the particulars web page of your Thought Pin, the place you may listing issues like substances, provides, and many others.

You additionally want so as to add subjects to your Thought Pin. Within the add course of, there’s a ‘Matters’ area, the place you may seek for related matter tags – basically hashtags beneath a extra constrained course of.

These subjects aren’t displayed on Thought Pins, however they assist Pinterest’s system to type related content material.

Lastly, Pinterest additionally recommends including textual content overlay to your clips to cater to a broader vary of customers and conditions.

It’s additionally price noting that Pinterest is experimenting with numerous live-stream buying components. This isn’t a significant consideration as but, but it surely’s one other side to look at on the video advertising and marketing entrance.

Extra ideas

• Pinterest is growing its AR digital Attempt On instruments, which have additionally been an enormous winner for the app. Pinners are 5x extra prone to buy from Attempt-On enabled pins, and as such, it’s price exploring the method, and if/how your merchandise could match into Pinterest’s Attempt On choices (the place out there)
• Pinterest advises that you need to add your brand to each Pin that you simply make – ‘Preserve it refined and keep away from the lower-right nook, since that spot will get coated up by our product icons’
• Price noting in your analytics – Pin Saves are a key issue that defines algorithmic attain
• Like different platforms, Pinterest will penalize Thought Pins with seen watermarks from different apps

One other ingredient that could be price contemplating is Pinterest’s separate ‘Shuffles’ app, which permits customers to create interactive collages, that may be re-shared to different apps.

That might be one other approach to create eye-catching, Pinterest-linked content material, which may assist to focus on your merchandise.

As you may see, there’s a variety of inventive and attention-grabbing choices to check out in your Pinterest advertising and marketing method, and it may properly find yourself driving important visitors for your enterprise, if you will get it proper.

The important thing consideration is discovery, and making certain you align with key in-app search tendencies. Get the precise key phrases and tags, together with good product imagery, and try to be heading in the right direction to seeing Pin success.