# Pinterest Shares Newest Halloween Development Insights

Halloween is coming, which implies it’s time to start out locking within the particulars of your spooky season promotions, and which themes and characters you’re going to make use of in your events, promotions, costumes, and many others.

Pinterest’s newest “Halloween Developments Report” will assist. The platform has shared its newest insights into key Halloween search tendencies, which factors to what individuals are most inquisitive about, and the place curiosity will likely be this season.

As per Pinterest:

“2024 Halloween Development Report exhibits that customers are leaning into popular culture with searches for “it lady Halloween costumes” up 170% since final 12 months, celebrating rising new pop stars and icons with signature fashion. Persons are additionally trying to find sports-inspired seems with “sports activities costume concepts” rising 265% on Pinterest. Classic Halloween is a well-liked theme in each costumes and decor with tendencies like “classic Halloween” rising 50% and “90s Halloween decorations” up 140%.”

So a number of concerns there, however attention-grabbing to notice that there’s not an instantaneous stand out, like Barbie was final 12 months. I’d have assumed that Joker and Harley Quinn costumes can be on the rise, however then once more, that newest Joker film hasn’t been met with nice critiques.

Perhaps Beetlejuice?

When it comes to specifics, Pinterest says that “Gothic Glam” has been a key, rising development, with “smooth vampire make-up” (searches up 475% year-over-year), “Gothic man make-up” (+290%) and “clown make-up seems” (+1870%) seeing extra curiosity.

Dressing up as popular culture “It women” can be getting consideration, with costumes themed round Charlie XCX (+2345%), Kesha (+510%) and Ariana Grande (460%) gathering curiosity.

I imply, dressing up as a extremely fairly individual appears form of like dishonest, however I suppose if that’s the development…

Cheetah print make-up (+570%) and Leopard print make-up (+670%) are additionally widespread, whereas characters from “Imply Ladies”, “Love Island” and “Home of the Dragon” are additionally trending.

“Dallas Cowboys cheerleaders costumes” (+550%) are one other fairly development, primarily based on Pinner curiosity, whereas Joker and Harley Quinn are near the highest in couple costumes itemizing.

However they’re nowhere near the highest {couples} costume development of the season: “Shark Boy and Lava Lady costumes couple” (+4245%).

When it comes to meals tendencies, “ghost pizza” (+850%), “Halloween popcorn bar” (+110%) and “Pumpkin s’mores cookies” (+390%) paved the way, whereas the important thing rising themes of the 12 months are “Hippie Halloween décor” (+190%), “disco Halloween décor” (+175%) and “90s Halloween decorations” (+140%).

Some concerns in your Halloween strategy, which might assist to get your spooky season push heading in the right direction.

You’ll be able to take a look at Pinterest’s full Halloween tendencies report right here.