Pinterest has revealed a new overview of rising Summer time tendencies, which gives useful perception into the newest matters of curiosity, and will assist to information your advertising strategy.

And as Pinterest notes, it’s changing into a extra crucial hub of tendencies.

As per Pinterest:

“Pinterest is the final word vacation spot to find the most well liked tendencies for the summer time of 2024, the place self-expression will prepared the ground for brand spanking new aesthetics and tendencies throughout trend, magnificence, house decor and meals. This summer time, trending searches present that persons are embracing a daring and fearless strategy to showcasing their distinctive tastes and personalities throughout all sides of their lives.”

It’s fascinating to contemplate the presence of Pinterest on this respect, as a platform for maintaining with the newest shifts.

Pinterest has at all times been a frontrunner in product discovery, particularly artisan merchandise. However with the platform now rising to 518 million month-to-month energetic customers, with some 40% of them being from Gen Z, it’s certainly changing into extra of a pattern chief, and a key information for these seeking to sustain.

So what’s trending this Summer time?

First off, Pinterest highlights “Maximalist” trend, which incorporates “rock and roll fashion, various outfits, eye-catching patterns and unconventional silhouettes.”

As per Pinterest:

“Daring trend permits people to showcase their distinctive personalities and individuality. In a world the place self-expression is very valued, daring trend presents a method of creativity and confidence, empowering people to interrupt free from standard norms and embrace their very own distinct fashion.”

So, apparently, Jo Jo Siwa’s current revamp is totally on pattern. Sort of.

Pinterest says that tendencies like “tomboy femme” have seen a 3,900% enhance in search exercise within the app, together with “saggy outfit concepts” (+290%), “Rock and Roll outfit” (+1,050%), “Leather-based put on” (+470%), “Geek stylish” (+870%), “Y3k outfits” (+6,030%) and extra.

Additionally “Thigh jewellery” (+850%), when you have been pondering of forking out on a brand new piece.

Pinterest additionally highlights “90’s Magnificence” as a key pattern, with searches for “90s make-up look” and “2000s make-up” additionally seeing massive will increase in curiosity.

Some key tendencies of observe right here embrace “Calico hair” (+6,500%), “Heavy highlights on darkish hair” (+2,840%), “90s layered bob” (+985%), “90s nail artwork” (+250%) and “90s glam make-up” (+280%).

I’ll let you know, I used to be round within the 90s, and most of those weren’t nice then. However you possibly can’t query trend, I assume.

In different pattern information, Pinterest says that “dopamine house décor” is on the rise.

What’s “dopamine décor” you ask?

“Gone are the times of bland and generic beige interiors. Individuals are craving for areas that burst with shade, consolation and character, reflecting their particular person personalities and making a welcoming sanctuary that feels uniquely their very own.”

Pinterest says that dopamine décor is “eclectic classic” that tells a narrative and provides a way of nostalgia and appeal.

Key search tendencies right here embrace “Grandma core bed room” (+2,605%), “Tea units classic” (+168%), and “Classic plates on wall” (+119%).

Additionally geese, I’m guessing, these ceramic geese in various sizes that individuals used to have on their partitions. I’ll guess they’re again in.

Pinterest additionally highlights “elegant tea events,” impressed by the TV present “Bridgerton,” in addition to inventive twists on Summer time meals as key tendencies of observe.

There are some fascinating notes right here, which may assist in your Pin promotions, by tying into these key themes, and creating aligned campaigns to maximise attraction.

And whereas a few of these tendencies could appear a bit of odd, the numbers don’t lie.

You may try Pinterest’s full itemizing of Summer time tendencies right here.