Pinterest has printed a new overview of rising Summer time traits, which supplies useful perception into the newest matters of curiosity, and will assist to information your advertising and marketing method.

And as Pinterest notes, it’s turning into a extra crucial hub of traits.

As per Pinterest:

“Pinterest is the final word vacation spot to find the most popular traits for the summer season of 2024, the place self-expression will cleared the path for brand spanking new aesthetics and traits throughout style, magnificence, residence decor and meals. This summer season, trending searches present that individuals are embracing a daring and fearless method to showcasing their distinctive tastes and personalities throughout all sides of their lives.”

It’s attention-grabbing to think about the presence of Pinterest on this respect, as a platform for maintaining with the newest shifts.

Pinterest has at all times been a pacesetter in product discovery, particularly artisan merchandise. However with the platform now rising to 518 million month-to-month lively customers, with some 40% of them being from Gen Z, it’s certainly turning into extra of a pattern chief, and a key information for these trying to sustain.

So what’s trending this Summer time?

First off, Pinterest highlights “Maximalist” style, which incorporates “rock and roll model, different outfits, eye-catching patterns and unconventional silhouettes”.

As per Pinterest:

“Daring style permits people to showcase their distinctive personalities and individuality. In a world the place self-expression is very valued, daring style gives a method of creativity and confidence, empowering people to interrupt free from typical norms and embrace their very own distinct model.”

So, apparently, Jo Jo Siwa’s latest revamp is solely on pattern. Form of.

Pinterest says that traits like “tomboy femme” have seen a 3,900% enhance in search exercise within the app, together with “saggy outfit concepts” (+290%), “Rock and Roll outfit” (+1,050%), “Leather-based put on” (+470%), “Geek stylish” (+870%), “Y3k outfits” (+6,030%) and extra.

Additionally “Thigh jewellery” (+850%), should you had been pondering of forking out on a brand new piece.

Pinterest additionally highlights “90’s Magnificence” as a key pattern, with searches for “90s make-up look” and “2000s make-up” additionally seeing huge will increase in curiosity.

Some key traits of observe right here embody “Calico hair” (+6,500%), “Heavy highlights on darkish hair” (+2,840%), “90s layered bob” (+985%), “90s nail artwork” (+250%) and “90s glam make-up” (+280%).

I’ll let you know, I used to be round within the 90s, and most of those weren’t nice then. However you may’t query style, I assume.

In different pattern information, Pinterest says that “dopamine residence décor” is on the rise.

What’s “dopamine décor” you ask?

“Gone are the times of bland and generic beige interiors. Persons are craving for areas that burst with shade, consolation and character, reflecting their particular person personalities and making a welcoming sanctuary that feels uniquely their very own.”

Pinterest says that dopamine décor is “eclectic classic” that tells a narrative and provides a way of nostalgia and allure.

Key search traits right here embody “Grandma core bed room” (+2,605%), “Tea units classic” (+168%), and “Classic plates on wall” (+119%).

Additionally geese, I’m guessing, these ceramic geese in various sizes that individuals used to have on their partitions. I’ll wager they’re again in.

Pinterest additionally highlights “elegant tea events”, impressed by the TV present “Bridgerton”, in addition to artistic twists on Summer time meals as key traits of observe.

There are some attention-grabbing notes right here, which may assist in your Pin promotions, by tying into these key themes, and creating aligned campaigns to maximise attraction.

And whereas a few of these traits could appear somewhat odd, the numbers don’t lie.

You possibly can take a look at Pinterest’s full itemizing of Summer time traits right here.