As per the above tweet, Pinterest says that the brand new partnership will carry almost 200 unique movies to the platform, which will likely be aligned with annual moments that its viewers is engaged with – ‘starting from marriage ceremony season to the holidays’.

As per Pinterest:

“The partnership kicks off this month with “Colorscapes,” a must-see video sequence from Higher Properties & Gardens capturing tablescapes impressed by seasonal coloration palettes to swimsuit each life second, and later this month, Brides will introduce “Marriage ceremony Costume 360,” that includes this season’s hottest marriage ceremony costume kinds and marriage ceremony developments dropped at life by actual individuals in 360-degree movies. Higher Properties & Gardens may also share time-tested suggestions and tips printed over the model’s 100 years, that also ring true and useful at the moment, in a sequence titled: “Out of the Archives.”

It’s the most recent in Pinterest’s increasing video content material push, which has additionally seen it accomplice with Tastemade and different well-known manufacturers on unique activations within the app.

In January, Pinterest introduced the same partnership with Conde Naste, which is able to carry content material from Vogue and Architectural Digest to the platform. This expanded content material push will ideally assist Pinterest drive extra engagement, and increase its viewers past the 450 million month-to-month actives which are presently logging into the app.

Video has been an enormous winner for Pinterest of late, with the platform now serving over a billion video views per day, whereas its video stock elevated by 30% quarter-over-quarter in This fall. Like all social platforms, video is essentially the most participating format within the app, whereas nearly all of Pinners additionally say that video content material is extra more likely to affect the actions that they take primarily based on Pin content material.

The addition of extra publisher-created, unique video content material may assist to drive extra curiosity, and generate extra engagement, guiding customers to expanded discovery within the app.