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# Pinterest Outlines Themed Programming for Delight Month

Pinterest Outlines Themed Programming for Delight Month

Pinterest has introduced a new slate of programming for Delight Month, together with devoted reside streams, procuring spotlights, and a brand new partnership with RuPaul’s Drag Race winner Sasha Colby.

Pride on Pinterest 2023

Colby will share unique content material, in addition to a curated board of magnificence suggestions and recommendation. Colby, a long-time Pinterest person, can even use the event to focus on how the platform can empower positivity and expression for all customers.

Pinterest can also be partnering with Tastemade on a variety of recent video sequence that’ll spotlight LGBTQ+ creators, companies, notable drag artists, and extra.

Pinterest can even be internet hosting a variety of associated promotions within the app.

All through Delight Month, Pinterest can be highlighting a number of LGBTQIA+ creators on Right now’s inspiration. Folks can uncover concepts for self-expression, wellness, LGBTQIA+ journey locations and extra. Pinners will uncover merchandise from LGBTQIA+ manufacturers inside Buying Spotlights on Pinterest within the US, Canada, the UK, Australia, Germany, France, Brazil, Mexico, Spain and Italy.”

Pinterest says that person curiosity in gender expression and queer trend and wonder is on the rise, with searches for phrases like ‘understanding gender’ (+550%), ‘non-binary outfits’ (+355%), and ‘non-binary haircuts lengthy’ (+405%) all gaining vital traction in current months.

Because it seeks to be a house for positivity and inclusion, it’s necessary for Pinterest to focus on and have a good time the LGBTQ+ neighborhood, and showcase these creators – which may additionally present extra alternatives for manufacturers on Pinterest to attach with customers through themed tie-in promotions.

You’ll be able to study extra about Pinterest’s Delight Month occasions right here.


Andrew Hutchinson
Content material and Social Media Supervisor

Supply

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