# Pinterest Outlines its New Feed Module Show

Have you ever observed these new modules popping up in your Pinterest feed?

Pinterest not too long ago added these full width module varieties in stream, with a purpose to encourage several types of feed engagement, by highlighting associated subjects and/or different parts of curiosity for Pinners.

And over on the Pinterest Engineering weblog, it’s outlined how these new modules work, and the way they assist drive extra engagement with Pins.

First off, Pinterest outlined its two kinds of modules, and their supposed objective:  

• Touchdown web page modules: In such a modules, tapping on the module takes the person to a separate touchdown web page with Pins the person can work together with.
• Carousel modules: The sort of module is a group of Pins within the horizontal shelf on the feed which might be proven to the person.

The concept is that it will assist broaden customers’ perspective on totally different Pin concepts, whereas Pinterest has additionally developed a brand new system to make sure that these modules don’t detract from different participating Pin options in-stream.

How? Properly, primarily, by solely exhibiting the modules to customers who’ve proven some curiosity in them, and eradicating them for individuals who haven’t.

As per Pinterest:

“If a specific person has seen a specific module many occasions with out interacting with it, we quickly cease exhibiting that module to that person. We achieved this by operating a day by day workflow that aggregates every person’s historic module engagement with a give attention to the variety of impressions for the reason that person’s final click on on the module. If, over the previous n days, the variety of impressions with out a click on was above some threshold ok, then that module can be hidden for that person for d days.”

So in the event you don’t have interaction with the module, it gained’t be proven to you for a time frame.

Pinterest has additionally outlined the way it maps out its module show, and the variable method it takes to such primarily based on person engagement.

“Our preliminary method positioned ordered modules in static mounted slots inside the feed (resembling 15, 35, 55, 75), whatever the surrounding Pins. This might cannibalize Homefeed person engagement by probably changing a extremely participating Pin with a Module. To deal with this, our ‘skip slot’ method dynamically blends Pins and Modules, guaranteeing a Module solely replaces a Pin if its predicted engagement is larger.”

It’s one other addition to the Pin feed, which may present extra issues for customers to interact with totally different Pins, in numerous methods. Which is value noting for entrepreneurs, in understanding how the platform appears to be like to drive associated engagement, and the way its Pin suggestions work in observe.

You possibly can learn extra about Pinterest’s new feed module show right here.