# Pinterest Launches New Promotional Marketing campaign Centered on Customized Seems

Pinterest has launched a new promotional marketing campaign, which focuses on its capability to broaden your discovery efforts, and aid you discover your individual model.

The brand new marketing campaign is primarily centered on style and sweetness, and goals to showcase Pinterest’s increasing capability to find merchandise primarily based on textual content and/or visible search.

As defined by Pinterest:

“When algorithms steer towards what’s already widespread, it’s straightforward to get swept right into a sea of sameness – endlessly scrolling by generic choices on repeat. How does one stand out in a world the place the web gives extra of the identical each day? Pinterest offers its customers the ability to decide on, to hone in on precisely what they need, and to really create a life they love – as a result of every choice they make displays who they’re. Our expanded visible search expertise lends itself to a extra personalised, inventive journey.”

The marketing campaign makes an attempt to spotlight the platform’s “deeper personalization and enhanced shoppability.”

“Usually, individuals have a spark or imaginative and prescient of one thing they need however don’t have the phrases to explain it. With visible search, you can begin with a picture as an alternative of textual content. As proven within the marketing campaign spots, the instruments make it simpler to intuitively uncover, refine, and store types like collegiate prep, moto boho, stereopunk, or one thing solely your individual.”

Pinterest additional notes that its enhanced discovery options make it simpler to customise particular components in an outfit selection, so you’ll be able to drill all the way down to extra particular model decisions for you inside every look.

It’s an excellent wanting marketing campaign, with eye-catching components, that may little doubt assist to get extra consideration for the app. And it does showcase the expansive Pin dataset, with a whole lot of billions of Pins now capturing a broad vary of merchandise to refine your choices.

And at 553 million energetic customers, and rising, Pinterest is certainly turning into extra of a hub for style discovery.