Trying to make Pinterest a much bigger focus inside your vacation advertising and marketing push this 12 months?

You need to most likely take into account it. Pinterest is now as much as 518 million month-to-month lively customers, whereas it’s additionally seeing huge progress amongst youthful consumer teams, as increasingly folks flip to the app for purchasing discovery.

It’s bettering suggestion methods, and customizable search filters, present extra methods for folks to search out extra correct matches for his or her fashion, and with most customers coming to the app with purchasing intent, it may very well be a beneficial driver for what you are promoting.

And if you’re seeking to put collectively a Pin advertising and marketing plan, this might assist. The group from Tailwind just lately spoke to Pinterest’s Madison Smith to get the lowdown on the newest developments, inventive ideas, advert notes, and extra.

The Tailwind group has collected Smith’s high ideas into this infographic.

You’ll be able to tune into the total interview and skim extra of Smith’s insights right here.