Seeking to make Pinterest an even bigger focus inside your vacation advertising and marketing push this yr?

It is best to most likely contemplate it. Pinterest is now as much as 518 million month-to-month energetic customers, whereas it’s additionally seeing huge progress amongst youthful consumer teams, as increasingly more individuals flip to the app for buying discovery.

It’s bettering advice techniques, and customizable search filters, present extra methods for individuals to seek out extra correct matches for his or her type, and with most customers coming to the app with buying intent, it could possibly be a helpful driver for what you are promoting.

And if you’re seeking to put collectively a Pin advertising and marketing plan, this might assist. The workforce from Tailwind lately spoke to Pinterest’s Madison Smith to get the lowdown on the newest traits, inventive suggestions, advert notes, and extra.

The Tailwind workforce has collected Smith’s high suggestions into this infographic.

You may tune into the complete interview and browse extra of Smith’s insights right here.